The Development Of Retail Channels Is The Trend Of The Times.

Consumers do not always choose online shopping at low prices.

Among the nine categories we traced, seven products bought by consumers on the Internet were higher than those bought offline.

For convenience dominated categories (such as household cleaning products, food and beverages), consumers even pay higher prices on mobile terminals.

For clothing, cosmetics and maternal and child products, some consumers are buying online.

For most categories, consumers still rely more on line, or tend to consume all channels.

Traditional retailers do well in the offline supply chain, and they may not be able to sit back and relax and build up market barriers.

With the acceleration of technological innovation and the increase in consumer acceptance of new products and services, the innovative supply chain model is beginning to scale up from the "small and beautiful" approach.

China's new generation of consumers can no longer satisfy the commodity resources under the line.

This shows that the supply chain and brand resources under the line have begun to be out of touch with consumer demand.

To keep pace with the development of demand, traditional retailers must speed up and catch up, expand resources and develop new commodity supply chains in the international market.

Compared with online, the traditional retailers' promotion methods (such as posters, annual goods festivals, manufacturers week, etc.), promote slow rhythm and show way, and copy directly to online, and consumers do not match the whole channel behavior.

To make use of

To improve purchase conversion and stickiness, traditional retailers must reflect on promotion strategies, target focus, scene integration, combine content with merchandise, and increase the reaction speed to market hot spots.

In a highly competitive and rapidly developing market environment, consumers

The front and rear contacts are very dispersed and numerous.

It is neither realistic nor necessary for any retailer to catch up with technological change and catch consumers at all contacts.

The key is to understand the core.

Who is their shopping path in specific consumption scenarios? What are the key pain points?

To provide solutions for pain spots, consumers will be interested in retailer brands and cultivate loyalty.

After the use of online shopping and mobile shopping, consumers' buying enthusiasm is often mobilized in the process of online shopping.

Customized services such as regular delivery, value-added services such as recipes for fresh food, after-sale services (such as free return) and social interaction (such as sharing of friends) can also help consumers to buy and buy.

At the same time, offline channels are still important to consumers, while the role of physical stores is changing.

Consumers often go out shopping, but the purpose of shopping is not only shopping, but entertainment, social interaction and comprehensive experience of commodities (such as buying high priced clothing, novelty food, etc.).