The Whole Channel Is The Mainstream Of The Future Retail Business.

In fact, at the time of WAL-MART's closure, a large number of e-commerce brands have begun to open shop under the line, such as three squirrels recently announced its store plan, offline stores become an important part of its electricity supplier ecology, play an important role in brand and distribution.

Some commentaries pointed out that in the past 2015, Su Ningyun invested in shares from Ali.

Investment Yonghui supermarket and so on, we can see that as the "air force" electric business is accelerating landing, and as the "army" offline retailers, from B2C business to the outlet of cross-border electricity providers are accelerating the opening of the offline experience shop, the online and offline integration of the whole channel will become the mainstream of the future retail industry.

The news of closing the store was seen by many industry analysts as a failure of the traditional offline retail outlets and another victory for the online business.

This is indeed the case.

The downturn in the US retail market and the impact of e-commerce such as Amazon are all reasons for WAL-MART's scale adjustment.

According to the latest data from the National Retail Federation, the US has just finished.

During the period (November 2015 and December), although retailers such as WAL-MART offered a very large discount to attract consumers, the retail sales increased by only 3% over the same period last year, less than 3.7%.

But during the period, the US electricity supplier sales increased by 9% and sales revenue reached US $105 billion, exceeding the expected growth rate of 6%-8%.

As a matter of fact, there have been many "closing stores" in China's retail market.

According to the statistical yearbook of the National Bureau of statistics in 2014, the total number of stores in large supermarkets in China decreased by 2567 in 2013 alone, and 214 in the whole country.

In the face of this "round off shop boom" of department stores, some analysts believe that "traditional retail has come to a dead end".

However, there are also analysts believe that, although the offline stores, because of Internet technology, consumption changes and so on, usher in a realistic trend of channel pattern reconstruction, offline stores will substantially reduce the proportion, but in the long run, physical stores are the mainstream retail channels that electricity providers can not replace.

Nelson's survey shows that 67% of consumers still enjoy the pleasure and satisfaction of shopping in physical stores.

Accenture's survey found that from the convenience point of view, the physical stores that had improved shopping experience still had absolute advantages. 93% of consumers said that physical store shopping was "very convenient / convenient", far higher than that of network (75%) and mobile devices (61%), and the proportion of consumers who planned to shop more through physical stores increased from 18% to 18% a year ago.

The trend of consumers returning to the store indicates that the shopping experience of the physical store can not be replaced by other channels.