Wangfujing Layout Lacks Internet Gene.

The Wangfujing issued a fixed increase plan, to be issued 23.02 shares / shares 130 million 321 thousand and 500 shares, the total amount of 3 billion yuan, will be used to invest in the construction of multiple shopping center projects and O2O full channel projects, aimed at improving the company's business strategy layout.

Nowadays, the market space of department stores is very narrow, and the ability of gathering customers is plummeting.

The former department store operation mode made Wangfujing highly dependent on suppliers, which had a great obstacle to Wangfujing's pformation.

Wangfujing needs to speed up

Speed, while the main business and the new business force, Wangfujing faces greater challenges.

The reporter learned from Wangfujing that the Wangfujing is financing with the demand for funds in the process of promoting the project. In the future, it will actively promote the development of the retail sector from traditional department stores to integrated services, focusing on developing shopping centers and otter Les formats.

Unlike Ali's Yintai, Wangfujing hopes to make a blood trail. The department store has been changed from "the Beijing Wangfujing department store (Group) Limited by Share Ltd" to "Wangfujing group Limited by Share Ltd", but with the pformation into the depth adjustment period, the revenue of the Wangfujing is still falling sharply.

The other retail giant Sanmen group took advantage of the opportunity to buy shares.

According to the plan, Yuan Yafei, the actual controller of the three cell group, intends to subscribe 1 billion 500 million yuan through three cell investments.

The international shareholding ratio of Wangfujing will be reduced from 49.27% to 38.44%, and is still the controlling shareholder of the company.

Why did the three groups, which had not interacted with Wangfujing, spend money on gold? Zou Yan, a spokesman for the three groups, told reporters that Wangfujing itself is a good business enterprise.

The development is a strategic financial investment.

Recently, Wangfujing Office of the board of directors interviewed by reporters said that the three cell investment subscription is based on the long-term development prospects of Wangfujing.

Asked whether there will be more in-depth business cooperation in the future, she said the three group is only a subscriber, and it does not involve more cooperation.

According to the announcement issued by the Wangfujing, Wangfujing's part of the non-public offering of fund-raising funds is used for the implementation of the Hedi port (Xi'an) shopping center project, Hedi port (Zhengzhou) shopping center project, Foshan Wangfujing shopping center project, and the Wangfujing O2O full channel project.

Under the impact of the Internet, the competition in the retail market is more intense. Even large companies are holding together to warm up and speed up integration. If Wangfujing wants to win the tough battle, the main business must be excellent, and the construction of shopping centers will be completed.

Reporters interviewed learned that Wangfujing has been developing towards full channel retailers, and department stores will not be regarded as the direction of development alone, mainly developing shopping centers.

Business.

"The existing department stores will make a pformation. Before closing some department stores, they also opened new department stores and shopping centers, and no longer opened a small pure store. If you want to open a department store, it is also a comprehensive department store and a targeted department store."

The Wangfujing board staff said that we are optimistic about the development prospects of shopping center and OLE.

Liu Sijun, CEO, thinks Wangfujing pformation shopping center itself denies the existence value of its department stores, not all department stores have to pform into shopping centers.

"At present, people regard shopping centers as a place for customers to relax and entertain. Their main purpose is to shop, nor does it mean that department stores do not need cinemas and restaurants, but they cannot mix up the primary and secondary."

For example, he said, despite the high volume of Tencent traffic, users are still more accustomed to choosing Tmall and Jingdong on the basis of social interaction.