Athleta Is Expected To Expand Vigorously This Year.

Despite the Gap group's decline due to the failure of the old growth engine Old Navy and Gap, Gap has been repeatedly regressed, but thanks to the expansion of sports style, its sub brand Athleta has grown rapidly.

However, Gap group is not willing to disclose any performance data about Athleta, even the same store sales of the brand declined to disclose.

But because of the strong development of Athleta in sportswear market, its development is very fast.

It is reported that Athleta will be launched on the 26 th of this month.

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The consumer group is 6 to 14 years old girl, the product category will include running, swimming, football, basketball and other single products.

The design style also draws inspiration from the current very hot women sports series.

According to the group, in the 2016 fiscal year ending January 2017, the group will open 15 brand stores for Athleta.

However, even if the prevailing sports wind prevails, can Athleta succeed?

Or Gap has become a growth engine of the group, and there is still a long way to go.

In addition to opening stores, Athleta will also promote all aspects of television, video, printing and digital areas to further expand the brand influence plan.