Jason Wu Announced The Birth Of Parity Sub Line And Started The Pro Democracy Route.

A survey of global luxury goods industry has been conducted earlier. Comparing the first quarter of fiscal year 2016, the stock market of luxury goods industry and fashion industry rose, and the performance of fashion luxury brands was very eye-catching, even beyond the performance of luxury brands.

Recently, Jason Wu, who is also the creative director of Hugo Boss women's clothing, has announced that her personal name brand will launch a sister brand Grey Jason Wu in addition to busy marriage.

What is more eye-catching is that this series is priced at parity and will be between 295 knives and 1395 knives (1907 yuan to 9021 yuan).

Compared to its main brand, Jason Wu pricing is often as high as 70 thousand knives (about 45.3 yuan).

It is indeed a lot of people.

In addition, in order to play a major role in the close proximity of the people, the brand will be decided to sell in high-end chain stores such as Niemann, Marcus, Nordstrom and Lafayette department stores. At the same time, it can also be found on its official website, and the official time is June 15th.

This seems to be showing a trend. Luxury brands begin to seek more opportunities for growth when the luxury industry shrinks. The new perfume department and the development of accessories business can not satisfy the appetite of these luxury brands. As a personalized and cost-effective two lightweight luxury market, it has always been a blank state. Taking the United States as an example, for a long time, the luxury luxury market has been Kate Spade, Coach, Tom Ford and so on.

The four brands have the advantage.

However, Jason Wu once launched exclusive series in Niemann Marcus department store.

Now, the brand that has been cut off is considered the brand to test the water for the sister series.

And in the luxury market of investment banks and consulting companies, there will be more brands going to chase the parity market in the future.

The pressure of fast fashion high-end brands will be even greater.

However, for a luxury brand with aura, it is no surprise that the throwing of the aura is surprising. For example, the Prada group, whose performance has been declining for a long time, has even weakened the concept of luxury goods and emphasized the cost performance, which shocked the industry.

Therefore, designer brands like Jason Wu, because of the single ownership control, do not need to explain for too many investors, so it is easier to create a sister brand.