CEO Of UNIQLO Group Admitted That The Strategy Of Raising Prices Was A Failure.

UNIQLO's parent company has released its earnings. Among them, UNIQLO, the group's main brand, has failed repeatedly in the past year, and even recorded a slow growth or even retrogression.

Therefore, the group CEO recently interviewed by foreign media finally acknowledged the failure of the group's pricing strategy.

Due to entry

Over the years, the rapid growth has led to a deviation in the strategy of the group. Therefore, since last year, the group has adopted a strategy of raising prices, aiming at providing more powerful help for brand growth.

However, this strategy failed.

The group still insists that the impact of warm winter has led to a sharp reduction in group pre tax profits.

In addition, as the main revenue of the brand, attracting overseas markets is no surprise.

Therefore, the industry believes that UNIQLO will likely become the next Gap.

The group is suffering from the rigidity of the team and intends to stimulate growth through a price reduction strategy.

According to its parent company's earnings report,

Profitability began to slow down in 2015. Meanwhile, the repeated losses in the local market caused a very bad growth or even retrogression in the same store sales.

But even UNIQLO wants to reduce demand to stimulate growth, which is also very difficult.

The reason is that it wants to please anyone.

And for brands, it has no core attraction.

With further deliberation, UNIQLO will become the one who left behind faster.