Puig Group Profit Acquisition Is Not A Way To Turn The Tide.

At the beginning of 2016, Jean Paul Gaultier, one of the luxury fashion brands in France, sold the brand to Puig group.

As a long-term profitable perfume business, Puig group, which came from perfume family, is too late.

However, the return of the acquisition is obviously not so fast.

Recently,

The group's earnings report showed an increase in the number of high digits.

However, for the past two years, the increase in the number of high digits has become the hope of the group.

As a result of the restructuring and investment of Jean Paul Gaultier perfume business, its profits still plummet.

In the 2015 fiscal year, group revenue recorded an increase of 9% to 1 billion 650 million euros, but operating profit recorded a 20% decline to 126 million euros.

And in charge of many fashion brands, and

The Puig group, such as Prada and Valentino, still insists that the group plan will grow by 35% in 2015 to 2017, but for now, the group wants to practice this.

To a large extent, it is necessary to rely on the strong growth of Jean Paul Gaultier perfume business to achieve.

Despite the holding of the world's most famous perfume brand, it remains to be seen whether or not the brand's expected goal for 2017 will be achieved. After all, the two groups have admitted that their brand income has almost ceased.

After completion of the acquisition and reorganization, the group will start to re run the Jean Paul Gaultier perfume business in the current 2016.