Niemann Marcus Began To Invest In The Pre-Sale Part.

Recently, Nyman Markus launched a series of joint names.

The gimmicks are full, and the other part is very interesting.

But for some time before the evolution of the show that is to buy, this time also began to put in the pre-sale.

However, Nyman Markus's online platform has not been vigorously promoted.

Even with the brands that announced the show, they consciously ignored the sales volume of the new series when they released their monthly reports, and not to mention the bad ones.

And from within the industry:

Can designers and retailers produce a kind of "new mode" in expectation? Although many brands think that this is a market oriented environment that caters to the consumer, coupled with the influence of digital communication, more brands are forced to try to break this traditional scale. However, the convergence from all aspects is obviously not as good as the brand's desire.

The most important point is the fact that buying and selling neglects the effort and devotion of the process, which is a great loss to the brand side.

Big cards can have today's achievements, mostly due to their dedication.

And the impact of hand work will cost enough time to make the price so high.

That is to say, the birth of the show buying mode has made the brand lose the time and process of the process. Therefore, the products produced by the brand are also greatly reduced.

But is this quick? Is it really good? I'm afraid the answer is only the brands know.

In addition, this model makes the fashion world faster: it means that designers need to complete the design faster, faster pricing and choose the supplier selection of fabric, faster production, in order to adapt to the show is the "fast" demand for the model.