A Number Of Live Platforms Have Been Investigated: Net Red Economy Or Normalization.

Recently, the Ministry of culture officially stated that the fighting fish, tiger tooth live broadcast, YY, panda TV, battle flag TV, Dragon Ball live broadcast, six rooms, 9158 and so on.

Internet products, which are suspected of providing obscenity, violence, abetting crime and harming social ethics, have been included in the list.

This is the twenty-fifth batch of illegal Internet cultural activities issued by the Ministry of culture.

Subsequently, the broadcasting platforms issued a notice, which indicated that they would cooperate with the government management departments to promote the healthy development of the new industry of live broadcast.

Before the emergence of all kinds of live broadcast platforms, the online show website has been faced with the risk of related policies. The labels such as online night club and ambiguous economy may have completed some companies in the early stage, but as the industry matures, the company pays more and more attention to the problem of content standardization and makes efforts to improve it.

In April 13th,

Baidu,

The more than 20 webcast platforms such as Sohu jointly issued the Beijing Internet broadcast industry self-regulation convention, and put forward the requirement of real name authentication for the anchor.

Earlier, Zhang Juyuan, COO of panda TV, said in an interview with reporters that in order to self-discipline, the platform can establish relevant rules to purify the live broadcast environment, for example, there is a blacklist that can be violating the content.

Regulatory continuity

The frequent live exposure of the live video has repeatedly pushed the live platform to the top of the storm.

In response to this phenomenon, the government took action in March, and the relevant offices of the national anti pornography office were investigated and dealt with.

It is understood that the relevant departments have already dealt with the "responsible person" and "responsible person" of the "fight to make man" and other related incidents. Meanwhile, the monitoring of the live broadcast platform has also been intensified. The serious live broadcasting platform will be closed down until the closure is completed.

In April, the Ministry of culture organized a symposium on "network culture management unit". On the 14 day, all the live broadcasting platforms were convened and discussed together.

In fact, the background of regulation is the "net net" action launched since 2014. In the 2016 net operation, special rectification works will be launched on the webcast platform.

The focus will fall on Internet companies, and the responsibility of enterprises should be implemented.

Especially after last year's UNIQLO incident, the relevant departments attached great importance to the disposal of "harmful information emergencies".

As a new social form, video live broadcasting has also become a new way of pmission of illegal content.

Pang Yiming, an analyst at Analysys think tank, said, "the platform lacks clear rules, management is not perfect enough, and inappropriate content is easy to spread. This investigation will serve as a warning."

Ding Daoshi, director of the Institute of fast track research in the field of video research, told reporters that "compared to the Internet environment seven or eight years ago, it has been much cleaner now."

Since the operation of self purification net, the content of violation has also been greatly reduced.

This regulation is a good thing for the industry, and will continue to be rectified in the future.

In his view, video content is relatively difficult to monitor is also the cause of illegal content is difficult to remove, from a technical point of view, the machine detection technology is limited, requires a lot of manual audit.

The person in charge of the gathering era told reporters, "YY has a monitoring team of 300 people, three shifts on duty, 7x24 hours to work, machine technology to monitor all video footage and sound, and send suspicious cases directly to the artificial terminal for examination and treatment.

The technology is to scan every live broadcast every 5 seconds.

Penalties include closing live broadcast, title, confiscation income and margin.

The panda TV, who has been established for half a year, has said that it will also devote itself to public welfare undertakings besides the strict auditing system. A news conference will be held in April 15th to announce the public welfare strategy and a package plan for Changsha's "little Wang Feng".

In addition to individual funding schemes, panda TV has also worked with public welfare agencies.

Judging from the responses of many platforms, they will actively cooperate with regulators and have set clear criteria.

From the autonomy of enterprises to the participation of relevant departments, or more effectively create a healthy live environment.

Towards standardization

In the field of Internet culture, several cases have been investigated and dealt with in recent years, from the Internet Literature of sina to Nora, the rectification of Baidu video and the censorship of Internet drama.

This time, regulatory draught directly refers to live platforms.

Since last year, the live webcast has been on the rise. With the expansion of influence, the content of violation has begun to grow and restrict the development of the platform.

Today, the live broadcasting platform is also gradually becoming standardized.

In April 13th, a number of companies jointly issued the Convention. From April 18th, all hosts must be authenticated by real names. The webcast room must identify the watermark, and the content storage time is not less than 15 days for reference.

For the rapidly expanding scale of live broadcasting, how to truly audit in place is still a difficult problem.

It is reported that the Ministry of culture will carry out two tasks next. First, it is proposed to introduce a policy of strengthening network performance management, and regulate the key links of network performance in the management of business entities and afterwards supervision.

The two is to set up illegal online broadcast platform and illegal "anchor" warning list and blacklist system, through the credit punishment mechanism to restrict the network live broadcast platform and "anchor" behavior, strengthen industry self-discipline.

A video industry personage told reporters, "for content supervision, specifically the video in the conduct of people's audit, in fact, define whether the boundaries of violations are more difficult, generally are sudden events, technically difficult to respond immediately."

The person suggested that the grading of video content could be considered.

To rectify the mainstream broadcasting platform with high volume of traffic, or direct the standardization of the broadcast industry, how to deal with the risks of the emerging industry in the Internet industry is a major test.

In the long run, it will contribute to the establishment of standards for live broadcasting platforms, and the anchor will gradually become professionalized, but there are still risks in the short term.

If some platforms are punished after being investigated and punished, the net red economy born in this field will suffer pains.

"Anchors are also divided into three hundred sixty nine categories. Among them, those who make real money and earn more than one million are the anchor at the top of Pyramid.

The wages of most people are not high. "

Ding Dao told reporters.

As the hot spot of the capital market, the live broadcasting platform still has great potential. At present, several big live broadcasting platforms are going to pan entertainment layout.

In the video industry, six rooms and 9158 shows have found their own profit models.

But the content of the live broadcast platform is very rare. Only a few anchors are breaking away from the content.

With standardization and standardization of content, anchors will become professional entertainers as well as actors, and platforms will become professional.