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    H&M'S First Quarter Earnings Rose 8%

    2016/4/15 20:18:00 31

    H&MPerformanceBrand Strategy

    According to the report released by H&M, a fast fashion giant in Sweden, the company's first quarter performance rose 8%.

    From December 1st to February 29th, H&M included the first quarter.

    Value added tax

    Sales increased by 9% to $5 billion 900 million, and sales increased by 8.5% to $5 billion 100 million after the VAT was removed.

      

    H&M

    A spokesman for the company revealed that the positive impact of the leap day in February 29th brought about a 2% increase in February sales.

    Converted by Danish kroner, H&M January this year.

    Sales volume

    An increase of 7% was recorded. In February, sales increased by 10%, excluding exchange rate effects. Sales in February increased 15% over the same period last year.

    Related links:

    Spain's fast fashion Zara parent company Inditex group released its full year results in 2015. According to earnings data, the group's 2015 profit rose 14.9% to 2 billion 880 million euros (about 20 billion yuan), and achieved double-digit growth targets in all regions of the world.

    Inditex group owns Zara, Bershka, Pull & Bear and Massimo Dutti brand. As of January 31, 2016, the group's sales increased by 15.4% to 20 billion 900 million euros in 2015.

    The group said sales growth benefited from strong sales of new stores, while same store sales rose 8.5%.

    In 2015, the group opened 330 new stores in the world.

    According to a group spokesman, the sales prospects of the group remained optimistic in 2016. According to the sales data from February 1st to March 7th, the sales of stores increased by 15% over the same period.


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