PEAK: Maintains 6000 Stores Nationwide

PEAK's 2015 financial results show that the annual operating income of 3 billion 110 million yuan, an increase of 9.4% over the same period, net profit of 390 million yuan, an increase of 22.3% over the same period last year.

Thanks to the successful marketing of star strategy and excellent performance in professional products and international markets.

at present

It has covered more than 80 countries and regions in the world. Last year, overseas markets contributed 670 million of sales to PEAK, accounting for 21.6% of PEAK's total annual revenue.

China sports brand with the highest proportion of sales.

More than 100 countries and regions are expected to open PEAK stores and counters this year.

By the end of December 2015, PEAK was authorized in China.

The number is 5999, with an annual reduction of 5.

PEAK plans to maintain the number of shops in 6000 or fine tune this year, but the possibility of large-scale shop closes is unlikely. Instead, it will optimize existing stores and enhance profitability.

In addition, the group plans to increase 10-15 distributors this year.

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According to "2015 China footwear industry operation analysis", according to the estimation, the mainland produced 14 billion pairs of shoes last year, exports 9 billion 870 million pairs (51 billion 120 million US dollars), imports 97 million pairs, 2 billion 460 million US dollars, the domestic market consumption is expected to be 3 billion 800 million pairs, and the total consumption is 350 billion yuan RMB.

Analysis shows that the mainland sporting goods industry as a whole has entered the downlink cycle since 2011. After several years of in-depth adjustment, the leading brands began to take the lead in recovery, and V began to reverse in 2014.

Along with the mainland's measures to speed up the development of sports industry and promote sports consumption, the sports industry as a green industry, sunrise industry support, and the 2015 football reform, bidding for the Winter Olympics, has injected strong vitality into the sporting goods market.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20% growth.

Not only the mainland sports brand is eye-catching, but also the international brands like Nike and Adi have achieved two digit growth, and the sporting goods industry has entered a new round of rising cycle.

In terms of share of sales revenue, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest of the provinces accounted for less than 10%.

The share of the top three provinces in sales declined slightly compared with last year's share.

Henan has been more than Shandong for fifth consecutive years, ranking the largest in mainland China.

Regionally, the growth rate of Jiangsu, Hunan and Chongqing is higher than that of the mainland.

From the perspective of competitors, Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with the mainland's footwear exports.

Before 2008, the average annual growth rate of mainland footwear exports was higher than that of the two countries.

But after the financial crisis, the average annual growth rate of the mainland is slower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 11%, Spain's 11%, Brazil's -10%, Turkey's -7%.