Chinese Design Can Have An International Brand.

Stories like leap shoes are not just stories about a pair of shoes.

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Are snakeskin pockets and other things not popular all over the world? But unlike cars, shoes and handbags, it is not a story. A feeling can lead to sales.

With the pace of China's economic growth and the extension of the new Silk Road, China's automobile industry must go through a process of going to the world and assembling bayonets in the market of developed countries.

The elegance and confidence conveyed from the product are interlinked with our traditional culture.

As at the beginning

Similarly, the reason why Chinese products are popular overseas is because they are very sentiments and personalities. What kind of experience do they have about Chinese cars? Such problems are not clear to foreigners, nor can Chinese people speak clearly.

The reason is very simple. The car is a kind of merchandise that is imported. Our country has not experienced long time baptism, and we don't know what kind of temperament and character the car should have.

It started late, and they spent a lot of time to digest and absorb other people's drawings and production lines. They didn't have time to make their own products. Under the tide of the market, because of the cost and output considerations, a tape measuring manufacturer like Thailand would spend money on Chinese style design.

In so many ways, Chinese cars are like a blank sheet of paper in overseas markets, especially in developed countries.

Over the past few years, more and more Chinese elements have entered our field of vision and become part of China's models.

After all, when the world focuses on China, China will become a world.

What if we change the process?

Recently, Roewe and Ali jointly built the world's first mass production Internet vehicle -- "Roewe RX5".

As a brand new series of Roewe, Roewe has given the new concept to this vehicle.

Literally, "R" is Roewe super Internet SUV. It is also the embodiment of Roewe's brand concept of "science and technology know you know how".

"X", which represents the infinite unknown, implies that Roewe RX5 will plug in the wings of mobile Internet through the "digital energy, automobile interconnection", and create the future car life of "people car world" interconnection.

As a major selling point of this model, Roewe RX5 adopted Roewe's new generation of design language "rhythm design".

The so-called "rhythm design" is inspired by Chinese traditional aesthetic culture, and combines the inherent law of modern design, that is, through the composition of body elements with certain rules, to convey a confident style of blending the East rhyme and the western style.

For example, the matrix like the headlights, mixed sky ornaments and so on, elements and elements follow the law of natural harmony, precise but not deliberately; the overall proportion of the car shows the characteristics of "whale tail swallow tail", full and not bloated; the sharp waist line and the inside end car design are very eye-catching.

The details are the ultimate, but not exaggerated.

The meaning of Roewe RX5 is very clear that Chinese design is not necessarily a simple stack of Chinese elements. It should be in line with Chinese aesthetic sentiment and attract consumers' attention with charm and practice.