Why Did He Buy Foreign High-End Brands Frequently?

The industry also appeared to be a company keen to acquire other companies. It was first listed in Shanghai in 2015.

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In April 25th, it said that its wholly owned subsidiary, Dongming international, has completed the acquisition of 65% stake in Tang Li International, with a paction value of 240 million 500 thousand yuan.

After the completion of the acquisition, Hua Yue International Holdings Limited held a 80% stake in Tang Li international and became a 35% stake.

According to relevant information, Tang Li International has the brand equity of the international light luxury brand Ed Hardy in mainland China and Hong Kong, Macao and Taiwan, as well as Ed Hardy Skinwear and Baby Hardy, etc. its main products are clothing and related clothing of American fashion brand Ed Hardy.

Before the takeover, the company was established by Carina Lau, a famous film star in Hongkong, in cooperation with two other friends, to set up Huayue International Holding Company Limited. Carina Lau is the controlling shareholder and chairman of the board. At present, the executive director of Tang Li International is Kong Qing Yi.

In addition, he said in a previous announcement that at present, Ed Hardy has opened 79 shops in Greater China, mainly in the important shopping malls or shopping centers of the core business circle, such as Beijing Xinguang Tiandi, Shanghai port Hui, Shenzhen golden Guanghua Plaza, Chengdu Renhe Spring Department store and so on.

As for the future development plan, in his 2015 annual report, he said that in the next three years, Ed Hardy will open more than 300 stores, and popularize the light luxury culture to a larger target market.

In addition, in April 20th and 4 27, the company announced separately that the company was discussing the merger and acquisition of European fashion brands.

In view of the uncertainty in the matter, in order to ensure fair information disclosure, the company has suspended its trading since April 20th, and has continued its suspension since April 27th.

What brand is it?

As a matter of fact, shortly after its listing, the recently listed company introduced the European high-end women's clothing brand Laur L for 11 million 180 thousand euros.

At that time, he first spent 11 million 180 thousand euros to buy 100% stake in Dongming international, and subsequently purchased the "Laur L" trademark with 8 million 500 thousand euros.

It is reported that "Laur L" brand positioning for the international high-end women's clothing, was established in Munich in 1978, was originally one of the three famous luxury brands in Germany, ESCADA's brand.

The brand fashion covers more than 30 countries around the world, and there are more than 1000 sales outlets worldwide.

In his 2015 annual report, he said that "Laur L" shop will start in phases in the two quarter of 2016.

As for the frequent acquisition of foreign high-end brands, the company said recently that the company has been actively looking for suitable high-end women's clothing brands and launched the company's multi brand strategy.

Xia Guoxin, chairman of the company, also mentioned in an interview earlier that "the future strategy is to continue to have M & A in the senior brand area.

There are no restrictions on men's and women's wear both at home and abroad.

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Statistics show that the singer is an excellent representative of high-end women's clothing in China. It was founded in 1996. As of the end of last year, there were six stock control companies, and its main brand, Ellassay, has three product lines: Ellassay, Ellassay Weekend and Ellassay First, namely, the formal dress department, leisure series and advanced series.

According to its official data, nearly 400 stores have been opened in large and medium-sized cities in the country. Among them, they have been stationed in Shenzhen golden Guanghua Plaza, the Mixc, coastal city, Foton COCO Park and other shopping centers.

Today, the singer is improving the strategic concept of creating "high fashion group" through the acquisition of differentiated high-end personalized brands. Therefore, it adopts the way of "self build + acquisition", and initially establishes a brand system that covers all kinds of high-end clothing.

Reporters learned from its 2015 annual report that its annual operating income was 835 million yuan, an increase of 12.24% over the same period last year. Net profit reached 160 million yuan, an increase of 15.93% over the same period last year. According to the regional perspective, Southern China, East China, central China and southwest China contributed most of the proportion.

The strategic goal of the future is to grow into the "China Fashion Group". It aims to achieve the goal of multi brand collaborative development by sharing the brand management experience, channel resources and operation experience of GEIs, through sharing the huge VIP group. In this way, the future will actively seek out and excavate advanced brands that meet the strategic positioning, constantly expand the company's territory, and timely intervene in the commercial development of the lifestyle area suitable for the target customers.