China'S Leather Industry Downward Pressure Increased, Industry Differentiation Is Obvious.

"2015

Industry development presents two characteristics: first, the downward pressure is increasing; two, the industry differentiation is obvious.

At the press conference on economic operation of China Leather Industry in April 15th, the Deputy Secretary General of China Leather Association introduced Ye Xiang Ju, China's leather, fur and products and 2015

In 2015, sales revenue, profits and imports kept steady growth, but the growth rate continued to fall, and exports fell for the first time since 2010.

The leather industry is expected to continue the trend of last year and keep stable operation.

Downward pressure increases

Ye Xiangju said that in 2015, the growth momentum of the global economic situation was insufficient, and the conflict situation in the regional situation intensified. China's economic development entered the throes of the pformation of new and old energy, and the economic growth shifted from high speed to high speed.

China's leather industry is also hard to stand alone. The industry is slowing down and the downward pressure is increasing. This feature is evident in the series of indicators such as the prosperity index, sales revenue, total profit, import and export, and market sales.

The medium light leather boom index shows that the annual curve of the boom index has gone down year by year from 2011~2015, and it first entered the cold zone in 2015, with a monthly mean of 89.36.

In 2015, only the export index was in the stable range, and the monthly mean value was 98.23. The total sales revenue and total profit were fluctuating in the gradual cooling area, with a monthly average of 89.54 and 82.31 respectively.

Sales revenue and earnings grew steadily and the growth rate dropped.

In 2015, the sales revenue of leather, fur and products and footwear industry in China was 1 trillion and 400 billion yuan, an increase of 6.1% over the same period last year, and the growth rate dropped 3 percentage points, but still higher than the average level of light industry. The total profit was 88 billion 730 million yuan, up 5.4% over the same period last year, and the growth rate dropped 3.1 percentage points.

The decline in exports was unexpected, and the trend of downward trend became more evident after the second half of the year.

In 2015, China's leather, fur and products and footwear industry exported 86 billion 130 million US dollars, down 3.1% compared to the same period last year.

Among them, the footwear industry accounted for 59.4% of exports, down 5.1% compared with the same period last year, while the growth rate was 11.8% over the same period last year.

The top five provinces in Guangdong, Zhejiang, Fujian, Jiangsu and Shandong accounted for 80% of the total export volume, and the average growth rate dropped from 4.9% last year to 0.8%.

In 2015, China's leather, fur and products and footwear industry imports amounted to US $9 billion 570 million, an increase of 2.1% over the same period last year, and the growth rate dropped 8.6 percentage points.

Affected by the drop in demand, the growth rate of semi-finished leather and finished leather, which accounted for 46% of the total imports, fell by 15.7% and 3.9% from last year to 5.4% and 9.6% respectively.

domestic

Sales slump, online and offline volume increase, low price mode is popular.

From the line down, in 2015, the national key retail enterprises had 110 million pairs of footwear sales year-on-year, an increase of 1.3% over the previous year, and retail sales of 45 billion yuan, down 5% from the same period last year.

From the online perspective, the sales volume of shoes on 15 e-commerce sites was 550 million pairs, an increase of 7.3% over the same period last year, and sales volume was 69 billion 300 million yuan, down 3.2% from the same period last year. The underwriting sales volume was 130 million, an increase of 0.9% over the previous year, with sales of 14 billion 940 million yuan, a decrease of 19.1% over the same period last year.

Industry differentiation is obvious

"Industry differentiation is not only reflected in the macro aspects of production, import and export, but also at the micro level of differences between enterprises."

Ye Xiangju said that from the perspective of the output of the main products of the industry, light leather and leather shoes kept growing, and leather clothing and fur clothing decreased.

In 2015, the national regulation of light leather production 600 million square meters, an increase of 2.2% over the same period, accelerating 1.6 percentage points, mainly driven by the growth of automobile and leather furniture.

And downstream products industry has varying degrees of growth decline, leather shoes production growth fell 1.9 percentage points, leather clothing production growth rate dropped 23.4 percentage points, fur clothing production slowdown slowed 91.5 percentage points.

From the perspective of export target market, the top five export markets of leather, fur and products and footwear industry in 2015 were the United States, the European Union, ASEAN, Japan and Hongkong, accounting for 64.3% of the total.

Among them, exports to the United States and ASEAN increased by 5.6% and 8.7% respectively, and the pulling effect was obvious. Exports to the EU, Japan and Hongkong fell by 4.1%, 6.3% and 9.7% respectively.

In 2015, China's leather, fur and products and footwear industry looked at exports to the BRICs: only India's exports increased by 11.5%, and Russia, South Africa, Brazil and other markets declined to varying degrees, down 33.2%, 5.2% and 16.1%, respectively.

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In 2015, the differentiation of trade import structure was more obvious. On the one hand, the import of raw materials dropped by 5.2%, on the other hand, the finished goods showed a 11.2% growth, accounting for 48.2%, and the import and consumption orientation of products was more obvious.

In 2015, the top three of China's leather, fur and products and footwear industry were imported from the European Union, ASEAN and Brazil. The growth of imports was mainly dependent on ASEAN, and imports from ASEAN accounted for 2 billion 320 million, accounting for 24.2%, up 43.9% from the same period last year. Imports from the EU and Brazil decreased by 6.6% and 13.3% respectively.

It is understood that at the beginning of this year, China Leather Association conducted an investigation on the 2015 production and operation of enterprises, and found that the differentiation between enterprises was obvious.

Some enterprises with weak design ability, poor market control, unstandardized management and less innovative enterprises have been struggling to survive, and some enterprises that focus on management, channels, technology and product innovation have maintained a relatively fast growth momentum.

Such as: giant one group Co., Ltd., Kangnai Group Co., Ltd., AOKANG Group Co., Ltd., Golden Monkey Group Co., Ltd. and other traditional brands have achieved varying degrees of growth, and Fujian Luochi shoemaking technology development Co., Ltd. and other rising stars in the outdoor wave, Internet + air outlet to achieve a super high growth rate of sales revenue of 33%.

This year will continue the trend of last year.

Ye Xiangju believes that the factors that affect the smooth development of our industry are in addition to the lack of innovation ability, weak brand and weak channel control, which are in the middle and low end of the global industrial chain, and are also faced with the development constraints such as the weak market demand growth, the weakening of the domestic low cost competitive advantage, the difficult driving factor driven mode, the pfer of industry to Southeast Asia and Africa, and the close load of resources and environment.

Judging from the economic operation of the industry in early 2016, the data are not optimistic and the prospects are uncertain.

This year, 1~2 industry exported 12 billion 290 million US dollars, down 21.1% compared with the same period last year.

Imports of US $1 billion 210 million decreased by 10.2% compared to the same period last year.

Su Chaoying, chairman of China Leather Association, believes that the overall trend of leather industry this year should not be too pessimistic.

The fundamentals of China's steady economic growth have not changed.

China has great potential market, complete industrial chain, efficient industrial cluster, high-quality industrial team, and the world's largest capacity. In the short term, no country or region can undertake such a huge capacity. These are the effective foundation for the development of China's leather industry; with the advance of intelligent manufacturing, the structural reform of the supply side is deepening, the industrial structure is gradually optimized, and the cultivation of innovative talents will provide a new source of power for the development of China's leather industry.

Su Chaoying said that this year will continue the trend of last year, sales revenue, profits and other major indicators will maintain a steady growth; export uncertainty is more, on the one hand depends on the trend of global economy, on the other hand, we need to see the support of China's fiscal policy.