Under The Impact Of The Electricity Supplier, The Pformation Of The Entity Department Store Is Imminent.

Pick up kitchen tools at the side of coffee, eat the cake and pay for the sofa at the same time. Obviously, they come to buy clothes, and pick up a bowl of green plants, two new books, and an antique ornament to pack together.

In the store, DIY can make a miniature landscape bonsai or aromatherapy soap, and make a manicure with the girlfriends in the store.

Under the impact of the electricity supplier, the pformation of the entity department store is imminent.

Since last year, the various consumer scenarios have been built together.

A collection store of category and function has sprung up in the streets of Jinhua, mainly clothing and household traditional department stores.

What does this cross boundary business model bring to Jinhua department stores?

Last May, on the first floor of Yongsheng shopping plaza in Jinhua, a women's clothing shop called "happy+" was set up. The style of furnishings, clothing and accessories in the shop was very young and fashionable. There were many Korean style costumes on the Internet. There were many furniture and ornaments with design sense in the shop. The most striking thing was that a separate area was set up in the store, and a bar and sofa were set up. Customers could sit down for dessert and coffee.

At the beginning of the opening ceremony, many consumers were curious. Is this a women's clothing store with foreign brands?

In fact, the predecessor of "happy+" is an old friend familiar to the people of Jinhua. It is the "Seashell" women's wear on the street store, which sells the ladies' style clothes, and now there is another one on the Bin Hong Road.

Yu Jia, director of Yongsheng store, told reporters that the company started with women's clothing and began to pition to cross-border business in recent years. The newly created "happy+" brand is a cross boundary collection mode. The model was first officially unveiled in 2015, and has increased to 12 stores in a short span of one year, distributing mainly in Jiangsu and Zhejiang provinces.

From the door of the shopping mall, the "happy+" Yongsheng store is an all right women's clothing store. It is a coffee shop from the view of the windows and doors along the pedestrian street.

Entering the store, it will find that its dress display is more lively, different from the traditional women's dress in the proper layout. In the women's wear, a group of leather sofa comes out from time to time, and a pleasant green plant stands on the side, while the fashionable tea bags and high-heeled shoes are in the middle of the ancient tea table.

"The services and products we offer are diverse, including clothing, home furnishing, green plants, books, music and coffee. The aim is to create a one-stop consumption pattern for modern urban women."

Yu Jia, the store manager, said that the difference between the traditional women's wear shop and the traditional shop in the past is that the new store has made great adjustments in space. The layout of the shop is relatively wide and there is no sense of oppression, which gives the shopper a relaxed feeling.

"Women dress up from head to toe. We sell them here.

Some guests like the chairs and curtains in our shop, we sell them, like our decoration, we will contact the designers for the guests.

Yu Jia jokes that in addition to the staff in the store, almost all of the shops are sold.

Hangzhou's "happy+" is even bigger. There are special reading areas, light restaurants, and artisans' hand-made leather goods.

The consumer environment in the US can foster customers better.

The city's photo living home museum is also a cross border collection store, composed of "photosynthetic life", "Ai Li Li home" and "coffee at the moment", which combines shopping and leisure.

Zhang Xuyan, manager of the photosynthetic life district, introduces the main kitchen tools, knitting and bathroom, storage, decoration, lamps and lanterns, tea sets, chairs and so on.

However, it is not stingy to invest in a small area of "coffee at the moment".

Walking to the two floor of the photo living hall, the front floor is full of floor windows. The shelves, shelves, desks, chairs, sofas, floor lamps, and wall paintings and crafts are all very particular about this. It is not a unified style, but rather a mix up.

Reporters noted that large to solid wood tables, sofas, small glass bottles placed on the table, simulation flowers hung tag, marked the price.

"All the furnishings, tableware, downstairs lights in the cafe can be bought."

Zhang Xuyan said that the post-1980s and post-90s consumption is individualized, so the company not only focuses on building the product itself, but also works hard to create a warm and comfortable consumption environment.

Shopping at home and buying furniture is more time-consuming than ordinary shopping. There is a comfortable cafe that allows customers to sit around and sit back and chat, so that they can make consumption in a more relaxed environment.

Zhang Xuyan said, "coffee at the moment" has become a sign of "living in harmony", and many people are attracted by the cafe itself.

There were consumers who took a fancy to the group of acrylic chairs and chairs on their own when they were drinking coffee. They bought a set of home chairs and bought a set of wooden chairs with kraft paper hand-made knitted chairs. They were also very popular. The vases and ornaments on various tables were very affordable, which could impress consumers. They used to consume only in cafes, and then bought a lot of household items.

Zhang Xuyan said that different consumer scenarios mix and match, making consumers more relaxed and increasing the desire to choose.

Yu Jia believes that the most obvious advantage of this crossover mode is attracting customers and greatly increasing the time of customers staying in the store.

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Hangzhou Ningbo collection store has become the new favorite of big shopping malls.

3, at present, the gathering store is not uncommon in the first tier cities such as North, Guangzhou and Shenzhen. Since 2014, more than 10 clothing stores in Hangzhou have begun to introduce cafes and light restaurants, and now there are more and more cross-border industries. There are also clothing cross border oysters and crawfish shops.

Ningbo has been getting more and more since last year. In the South Street, Drum Tower, Qian Hu Tiandi, and 1844 popular commercial blocks, various modes of shops have sprung up like mushrooms.

The most concentrated place is the two phase of Nan Tang Lao street, which opened last year. In the street a few steps will be able to meet a cross boundary collection shop, such as the chauvoir enjoyment of catering and fashion, the dskyhome of home furnishing catering, the magic cube loft of liquor blending and music, and so on, all of which are local brands in Ningbo.

Ningbo cool shopping mall appeared in the second half of last year, a designer's original brand collection shop yc630, the person in charge of shopping mall said that the brand introduced shopping malls only a few months ago, has become the best selling brand in the floor.

In the future, they also plan to find some new brand stores or shop brands.

A chain clothing store operator in the city revealed that in the second half of this year, it has also considered integrating existing stores to cross border development, and is currently investigating in Shenzhen and other places.

According to statistics in the industry, because the brand is more diversified, consumers stay in the store for more than 3 times the traditional single store.

In addition, the collection mode can reduce the rental pressure and labor cost per square meter in the store.

Jinhua Yongsheng shopping center operation Department official told reporters that the collection store mode is more consistent with the shopping center set up shopping, leisure, dining in one mode, in the future investment, if there is a suitable opportunity, will still choose this kind of cross-border collection mode shop.