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    Three Major Engines Of Outdoor Sports

    2016/5/3 21:09:00 44

    Outdoor SportsBrand StrategyFashion Industry

    At the 2016 global outdoor tourism and Leisure Conference, Wei Ning Sports

    CEO

    Dr. Ning has classified the "leisure economy sports tourism based on family consumption changes" as one of the 5 tipping points in the 5 trillion path of China's sports industry.

    With the upgrading of national living standards and upgrading of consumption, sports, tourism and

    Leisure time

    The experiential consumption represented by the company is growing rapidly and gradually becoming the next stage of consumption.

    Sports tourism is a combination of sports and tourism. It embodies the social nature of sports and the sociality of tourism.

    Sports tourism is an industrial branch of social sports. It is also an important part of tourism. It is a kind of special tourism and a new tourism activity in human social life. Its concept has broad sense and narrow sense.

    In a broad sense, sports tourism refers to the total amount of physical and mental activities, such as physical recreation, physical exercise, competitive sports, stimulating adventure, rehabilitation health care, sports appreciation and sports culture exchange activities, which relate to tourism, tourism enterprises, sports enterprises and society.

    In a narrow sense, it is to meet and adapt to all kinds of special sports needs of tourists. Taking sports resources and certain sports facilities as the conditions, in the form of tourism commodities, tourists provide services that integrate fitness, entertainment, leisure and communication in the process of tourism, so that tourists' physical and mental development is harmonious. It is a social activity that promotes the development of social material civilization and spiritual civilization and enriches the purpose of social and cultural life.

    Outdoor sports is a combination of sports and tourism. It mainly advocates "pcending self, edifying sentiment, relaxing mood and honing the will".

    It is not only a product of the highly integration of nature, ecology, sports and tourism, but also the main form of Landscape Sports and the main content of sports tourism.

    At present, it is becoming the new favorite of sports people and donkey friends.

    According to incomplete statistics, our country

    Roller-skating

    The youngsters are increasing at the rate of 100 thousand people per year. The annual output value of the roller skates is about 6000000000 yuan. There are 200 thousand dragon boats in the whole country, and there are tens of thousands of grass roots Dragon Boat activities every year. The sports dance professionals and amateurs are over 30 million people. Only more than 30 enterprises in Weifang, Shandong, each year, the direct economic benefit of producing kites is about 1000000000 yuan.

    Our country has extremely rich and high-quality landscape land resources, and special topography and geomorphology is also an ideal place for developing outdoor sports and leisure and vacation. Many places have the conditions to create a national sports and leisure base featuring outdoor sports and sports tourism destinations.

    You can feel its beauty when you drift in Wuyishan, you can feel its boundless on the horseback of Inner Mongolia prairie, and even you can feel its tranquility in the Orienteering of Olympic National Park.


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