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    Valentino'S First Quarter Results Are In Crisis.

    2016/5/4 10:54:00 30

    ValentinoPerformanceBrand Strategy

    Valentino, which released its 2015 annual financial report not long ago, is very good. However, due to the slowing down of the global economy, Valentino still can not enjoy the scenery for too long.

    It is reported that in the first quarter ended March 31, 2016,

    Valentino

    The growth rate of revenue dropped from 9.4% digit growth in fiscal year 2015 to 9.4%, a record of 256 million euros.

    At the same time, the group did not mention much of the detailed data in the first quarter, but the sales performance was excellent in the first quarter, but slowed down.

    Facing the strategic market which is likely to lose sales growth, the Asia Pacific region chose the "salvation" China region and joined the price adjustment force.

    It is reported that the group's

    Modify price

    The handbag will start in April 29th.

    Shoe shoe

    The core growth business such as accessories and accessories will be reduced by 8 to 18%.

    European prices remain unchanged.

    In other words, consumers are never rational.

    However, even if the price adjustment strategy was launched, Valentino's leading brand would not be able to rely on such a way to boost sales in the Chinese region.

    Now that the economy continues to slump, consumers will not only have a low appetite for consumption, but more importantly, they will have more to consider than the luxury goods.

    Related links:

    The recent acquisitions have also been dazzling.

    At the end of February, we reported the sale of Balmain.

    Recently, there is news that Balmain is likely to be bought by Valentino for 500 million euros.

    It is reported that this is Valentino after the news of the sale of Balmain, said it will buy it with 500 million euros.

    However, because of potential investors in the US and China, Balmain did not take the initiative to decide whether to complete the paction.

    But the Chinese capital strength of the rising stars can not be underestimated.

    Earlier, Shandong Ruyi group bought Sandro and Maje with 1 billion 300 million, and now there are Chinese capital companies buying Desseilles, etc.

    Therefore, it is too early to talk about Valentino.

    Valentino, which was bought by the royal family of Qatar in 2012, has become the fastest growing and most thorough luxury brand in recent years.

    The reason for its 500 million euro acquisition price is 3 to 400 million euros higher than Balmain's market valuation. However, competition in Chinese capital is also worth looking forward to.

    Therefore, we should pay close attention to the news and see whether Chinese capital can win again in surprise in this acquisition.


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