China's Foreign Trade Enterprises Take "Wisdom" As The Cutting Edge

Now, in the streets of England, Eiffel Tower or Singapore, some cameras from China provide services for local security and other fields.

These camera products come from the research and development of a Hikvision company in Zhejiang, China.

The Chinese enterprise, born in 2001, is mainly engaged in R & D, production and sales of security video surveillance products.

Today, Hikvision ranks first in the global market share of video surveillance equipment, and has set up 20 subsidiaries in countries such as Holland, India, the United States and Hongkong, China.

Turning to the secret of "going out", Yao Lijian, deputy general manager of Hikvision international marketing center, told the core: "all our technology is developed by ourselves, with the largest R & D team in the world."

According to its introduction, Hikvision's annual R & D expenditure exceeds 7% of its sales revenue.

With wisdom as its edge, it is a lot of success.

"Weights" in overseas markets.

"We have been studying nanoscale water project, and through nano bubble water generator, we can make the water enhance the ability of decontamination and sterilization by physical means."

Zhang Wei, general manager of Ningbo Zhejiang Sanitary Ware Co., Ltd., said that their bathroom products have been sold to over 30 countries and regions.

In Paris, France, the Chinese brand "Kangnai", the first overseas brand shop of the Chinese footwear industry, is now promoting the design of three dimensional computers, upgrading and upgrading Goodyear technology, and researching the technology of flip shoes.

The introduction of "wisdom" is an important breakthrough for Chinese enterprises in foreign trade. It has also become a sticking point for Chinese enterprises in recent years.

On the basis of "intelligent manufacturing", Chinese enterprises continue to expand.

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At the same time, the experience and lessons of many years of going abroad also let more Chinese enterprises realize that in order to develop steadily in overseas markets, it is necessary to integrate into the local market and win with them in the long-term layout.

"The core strategy of Hikvision in the international market is from a technical and market perspective, and it should be deployed in a global perspective.

But the demand and market in every place are different.

Put more decisions on the ground. "

Yao Lijian said that its overseas branches are mainly local employees, and will give headquarters some feedback on demand.

Because of the sensitivity of some products, Hikvision provides more technical solutions, allowing local partners to develop applications themselves.

"We are" arms and ammunition "providers, not the last" troops ".

He explained this, and said that the relationship with the local strategic partners is not just to provide products, but also to discuss exchanges.

Kangnai group is working with the British footwear trade research association to establish footwear research and certification laboratory in China.

The Kangnai group has entered the "game rule" ranks through the deep cooperation with the international authoritative technology certification bodies, and both sides will win together.

Sheng Wei International Holdings (China) company's products are mainly safe, 90% export, and have a certain share in overseas markets.

Xu Punan, chairman of the enterprise, believes that the internationalization and internationalization of the enterprises need to go out and internationalize.

"It must be harmonious and win-win."

This is also the common aspiration of Chinese enterprises in overseas markets, he said.