First European Group Joined C Luo Main To Create Brand CR7 Stunning Appearance SIUF2016 Shenzhen Underwear Exhibition

With the development of the spinning and clothing market, more and more stars and big coffee designers are challenging designers. industry Gao Yuanyuan had been involved in the design of big bags and Nicholas Tse joined the women's shoes as the chief designer. Now even C, our male god, is not willing to be a star who can play football. For the first time, his underwear brand "CR7" has won a good response. Recently, Xiaobian, who opened the underwear exhibition in Shenzhen, also saw the figure of CR7.

The SUIF China (Shenzhen) international brand underwear exhibition area has exceeded 73000 square meters and has become the largest professional underwear exhibition in the world. More than 800 brands, including Fang Li Fang, man Li Fei, city beauty, ancient and modern, olive, Thysl, and cat people, will participate in the exhibition. This online news reporter has conducted a follow up report on the domestic brand agents of the underwear brand CR7, created by soccer star C Luo.

CR7 Underwear underwear brand has international star Cristiano Ronaldo (C Luo) endorsement, CR7 Underwear underwear brand by New York famous designer Richard Chai participates in the style design and the style formulation. Richard Chai has also been famous for its famous brand design such as Marc by Jacobs, Donna Karan and Armani Exchange.

CR7 Underwear underwear brand domestic sales agent: Chu ou

Chu Ou is a Chinese market management and sales agency for fashion brands. At present, we not only focus on developing the online apparel market for China's fashion brands, but also strive to develop the offline retail market for them.

Through communicating with CEO Jens Christensen, we found that the early European Group is committed to introducing the best, the most authentic and 100% authentic European fashion brands into China. Adhering to: clean, naive, simple culture and ideas, with the rich experience of choosing the best brand, but also for consumers to produce the best clothing. In addition, their handsome boy CEO also has a ringing Chinese name "Bruce Lee".

　　 The following is the interview with Bruce Lee, the reporter of CEO.

　　 Net reporter I believe that many people who care about C Luo want to know the historical background of CR7 brand. Why does C Luo have the idea of creating a brand?

　　 Early European CEO "Bruce Lee" C Luo is the owner of CR7. In 2014, he cooperated with Danish underwear brand, and spent half a year in designing the storefront. He invited a large American designer to design the product series and enter the Chinese market in the second half of 2014.

　 Net reporter I see that the overall design of your exhibition hall is very beautiful. Do you have any unique design points for the exhibition of the exhibition hall?

　　 Early European CEO "Bruce Lee" Because we are from northern Europe, we attach great importance to environmental protection. We will take away the props and so on. Design style It also represents the simple design of northern Europe, which is mainly black and white, which will enable the exhibition to see more of our products.

　　 Net reporter What are the highlights of the exhibition? What kind of results do you want to achieve through this campaign?

　　 Early European CEO "Bruce Lee" Our product has a lot of fun and style. Since this is our first time in Shenzhen, we want to show our dealers the unique design sense of our products. Of course, we have invited dealers to come, and many dealers are still very satisfied with the design of our products.

　　 Net reporter Is there any new plan for product planning and marketing in 2016?

　　 Early European CEO "Bruce Lee" We mainly set up a special store in the shopping center. We have created a new retail mode. It is a retail mode in Europe. It's called a collection store and a buyer's shop.

　　 Net reporter China now has an "Internet +" policy. The e-commerce micro business is very popular. Have you ever thought about the way of combining the brand with the Internet?

　　 Early European CEO "Bruce Lee" We have just started selling online this year, and our Jingdong store has been on sale. Tmall flagship stores will also be launched in the near future. China's Internet is developing very fast, and we will keep pace with it.

　　 Net reporter Now there is pressure in the economic downturn, and labor and raw materials are also rising. What strategies do you have to deal with this situation?

　　 Early European CEO "Bruce Lee" We can not change the whole world economy, we can not change the environment. We can only change ourselves. We can only work harder and do our best to promote the brand, and try our best to make our retail price acceptable to the consumers.

　　 Net reporter When it comes to publicity, how much do you spend on advertising?

　　 Early European CEO "Bruce Lee" The 1% of our publicity expenses is to cooperate with celebrities, combined with "fans economy" to develop. C Luo didn't come to Shenzhen this time. I hope he can come over next year. At present, we have 7 stores in China. We have developed 4 or 50 customer shops, that is, the shop of men's underwear brand exclusive brand. Our goal is to open to 200 Scandinavian style stores in two years.

　　 Net reporter What is our online and offline planning? What about the price?

　　 Early European CEO "Bruce Lee" Our products are different from line to line, from line to line, from line to line. The products on line are slightly cheaper than those under the line. The products under the line are better than the materials and designs on the line. All the materials on the line are imported materials, and some of them are domestic materials.

　　 Net reporter So, what do you think of this underwear exhibition?

　　 Early European CEO "Bruce Lee" Yes, you can. international brand This increase in stores can attract more buyers. Our main purpose is to expand consumption channels. We need buyers to buy some of our products, and international brands will have more consumption.

　　 Net reporter How can agents, buyers and franchisees differentiate?

　　 Early European CEO "Bruce Lee" We have such preferential activities at the scene. Our original products are sold to them at wholesale prices. If we sign the contract on the spot within 3 days of the exhibition, we will give them a discount.

　　 Net reporter Will there be any conflict after our online and offline integration?

　　 Early European CEO "Bruce Lee" There will be no conflict. If we want to do well online, we must do well under the same line. This is mutual. Offline experience is very important.

　　 Net reporter You are also a very experienced person in this field. How do you see the future development of the underwear industry?

　　 Early European CEO "Bruce Lee" I am very optimistic about the future market. I think we will wear brand underwear in Europe at the age of 13 or 4. It may be a bit late in China. But China is also an open market now. I think branded underwear is very popular in China.

The whole interview process is very relaxed and enjoyable. I hope to see CR7 again next year's exhibition. Of course, we are also looking forward to the appearance of C Luo. I hope that CR7 will develop better and better in the Chinese market in the future, and achieve the goal of opening stores in China at an early date.