Putian Shoe Is Synonymous With "Authentic Fake".

Putian can make high imitation shoes of fake international first-class brands, but it can not produce a brand that can be produced. But after another evolution in Putian, Fujian, Jinjiang, from the "shoes capital" to the "brand capital", it has entered the stage of capital management.

As of March 2013, the footwear industry in Jinjiang has 12 listed companies and 26 listed backup enterprises. Anta, 361 degree, XTEP and so on are household names.

No one has entered the capital market.

Putian lost to Jinjiang in the last 90s to 2000 of last century.

At that time, when Jinjiang shoe companies invested heavily in "licensing", Putian footwear enterprises still kept the third floor of the OEM. Unlike the Jinjiang municipal government's positive support for shoe industry development, Putian, which had the same size as the shoe industry, had long lacked the overall planning and guidance for the footwear industry.

Apart from the lack of long-term planning, Putian's local innovation capability is not enough to support the establishment of an independent brand.

"If Nike or Adidas are now studying the technology for innovation, then we will be totally passive. Fortunately, over the past 20 years, they have not really innovating."

Pat Da told 21CBR reporters.

Although the technology can be infinitely close to the world's top brands, Putian has no confidence in establishing a local brand in Putian. He believes that after 10 years of exploration, Putian's high imitation footwear industry learned Nike's last century's products.

Then, through repeated production and processing, we can master this process without any independent innovation.

For the two or three tier cities and towns, Putian

They are "price butchers". They can infiltrate smoothly, and customers can enjoy the top brands without half the price of the stores.

"Let the whole world wear up the famous brand" is a mantra of PDA and his colleagues.

"Not only online, but also Guizhou, Yunnan and other mainland provinces are our most stable customers, so long as they are there, they will not worry about business."

PDA said.

Although business has been going on in recent years, there is always a sense of crisis and entanglement in the entanglement of PDA.

On the one hand, it is the rising cost of labor and the constant loss of skilled workers; on the other hand, it is the high investment needed to make the independent brand.

PDA's business seems to have entered a crossroads.

The production of high imitation shoes requires super imitation ability, while building brand requires differentiated innovation ability. Once these brands are hung up, the imitation ability of these high imitation businesses will be unable to be applied, because the protection of intellectual property rights brought by brands will limit their unscrupulous plagiarism, and the development of independent core technology from scratch is not their advantage.