Lee Parent Company Actively Innovating The Chinese Market Will Be The Key Development Area.

Well known under the prestige group.

The North Face, Vans and denim brand Lee, Wrangler.

Lee, the parent company of American Cowboy brand, says that the fashion technology they understand is more about clothing performance than just wearable technology.

The chairman and CEO Eric Wiseman of Wei Fu group pointed out that consumers now need clothes and shoes of comparable performance and quality.

In view of the group's focus on outdoor sports business and its revenue in the first quarter of 1 billion 600 million yuan, the focus of the group's focus on the division is also quite reasonable.

Eric Wiseman revealed that the group is cooperating with some universities, and there are many college elites in the innovation center. There are still many projects waiting for patent application.

The prestige group owns and operates three global innovation centers, and three innovation centers are located in the United States.

The jeans fashion innovation center is in Gollings Bo Lo, North Carolina.

Performance innovation center in Alameda, California, footwear innovation center in New Hampshire.

The Cowboy brand Lee uses a new technology to introduce the Jade Fusion Jing Yu cool cowboy series, combined with innovative technology, using natural materials and exquisite tannin technology. Lee's new Jade Fusion Fusion series has a temperature regulation function in hot weather. At present, the series has been sold in China.

Another new technology is Magna Fusion, which also adopts natural materials, but the technology is to prevent cold.

According to Eric Wiseman, about 50 to 60 researchers work in innovation centers, and at least half of the researchers have doctoral degrees.

Eric Wiseman also added that China's growth opportunities are still huge for the group. Although the growth rate in China is not as good as five years ago, China's GDP still maintains a 6.5% increase, which means that the middle class in China is developing and there will be more consumers in the future market who can afford the products of the group. Therefore, the Group believes that the Chinese market must keep an eye on it.

At present, the brand of Wei Fu Group has opened flagship store on Tmall.

Last Friday, the group released its first quarter financial data. In the first quarter, the group's profit fell by 9.9% to 260 million dollars, and its total revenue was flat at 2 billion 840 million US dollars in the same period last year.

The group's retail business performed best in the first quarter, after excluding the effect of exchange rate.

Sales recorded a 8% gain.

According to Eric Wiseman, the advantage of the group is that it can make timely distribution of goods according to local consumers' preferences and needs, whether online or physical.

If Boston suddenly becomes cold, the group will forecast and distribute the cold goods ahead to the stores.

Eric Wiseman said that the brand of the group has its own mobile products and shop strategy. The brand will see its own consumer group, and will feedback to the headquarters in the area where the online shopping is large. It is proposed to set up a physical store in the area, and then the headquarters will build a systematic retail relationship network based on the situation.