Clothing Stores Prefer Consumers To "Discount" Rather Than "Buy Gifts".

Promotion is

The magic weapon.

Common are: store promotion, theme promotion, single product promotion, project promotion, price promotion, image promotion, celebrity promotion, brand cooperation promotion, mass media promotion and so on.

There are two kinds of promotion methods that directly affect clothing retailing. One is discount, the other two is buying.

VIP card, scorecard, season change and clearance price are all discount in disguise.

Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing the inventory and accelerating the cash flow, it will damage the brand image and make consumers more and more grieved.

In particular, famous brands or newly opened stores and counters have both the "taste" restrictions and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the perspective of maintaining the image, it does give gifts which are exquisite and practical (commonly used), and more respectable.

At present, it seems that "discount" is not as good as "buying gifts". The price is a reality, plus a special gift, with the connotation of "affection", which surpasses simple and abstract price figures, and is very suitable for people's psychological pursuit of "spiritual pleasure" nowadays.

This year is the year of the monkey. Many clothing companies welcome the new year's "buy gifts" activities in the monkey market. They are buying monkey clothes for men's wear: monkey heads; ornaments of monkey accessories for women's wear; ornaments; cartoon monkeys for children's wear; an international business planner has launched a comprehensive launch of the "auspicious monkey" campaign for a famous brand enterprise in Shanghai. The gifts are small, but in order to get the best results, their design or choice should be humanized, truly pleasing, and get customers' joy.

This is also the concrete embodiment of the rational consumption in today's market, which will give way to the emotional consumption. In this way, the high quality clothing enterprises can get rid of the low level of price war and devote themselves to the brand building with high added value, thus striving for greater market space.

Especially at this moment...

"Spring and summer alternates".

Gifts should be associated with their own products.

Do women's wear accessories.

It is a good choice to send toys or stationery, if it is custom designed limited gifts, it is more precious.

Didn't anyone open the door for McDonald's to collect Snoopy dolls, and some of the gifts presented by enterprises were pformed into new varieties of the brand after receiving good market feedback.

Gifts should be refined.

The gift is not refined, why is it pleasant? Only the best quality can win the customers' favor and will not be reluctant to part with it.

Some consumers just take a fancy to the gift to implement the purchase behavior.

Gifts should be of high utilization rate.

Gifts are generally low value goods, such as washing supplies, catering to the appetite of housewives, so they are very popular.

If the gift has not been used at the same time, it will be "white handed". It will be a waste for enterprises and consumers.

Businesses waste time and customers waste money. After all, wool comes out on sheep.

Gifts should also be of high quality.

The gift itself is a kind of emotional object that is full of people's feelings. If the customer is angry because of the quality problem, it will be more than enough.

Do not think that "giving" means sending.

The quality of the gifts is not only stipulated by the national laws, but the quality ring of the gifts represents the reputation of the merchants, and it has a life and death relationship with the leading commodities and enterprises.

Quality is the capital of buying gifts.

"Buy gift" has been widely used in the current market, and has achieved good results and effects.

However, if the sales promotion method is not well used, it will be counterproductive. Compared with the discount "hard injury" - not buying the positive price goods, there will still be some sales volume when it is only on sale.

If the gift is not delivered well, it will do more harm.

One way, that's a long way off.

Any trick has the function of "breaking" and how to use it best.