Retail Sales Of Clothing Commodities In The First Quarter Of 2016 Decreased By 5.1% Compared With The Same Period Last Year.

According to media reports, Shanghai and Shenzhen Stock Markets

A quarterly report of listed companies was released in 2016.

The fierce price war has also been reflected in the relevant data.

Statistics from the China National Business Information Center show that in the first quarter of 2016, the retail sales of clothing commodities of hundreds of major retail enterprises in the whole country decreased by 5.1% compared with the same period last year, and the growth rate was 9 percentage points lower than that of the same period last year.

Among them, the retail sales in March decreased by 3.8% compared with the same period last year, a decrease of 0.7 percentage points from the same month last year.

In the first quarter of 2016, the sales volume of all kinds of clothing sold by hundreds of key large retail enterprises decreased by 0.5% compared with the same period last year, and the growth rate was 6.4 percentage points lower than that of the same period last year. In March, clothing sales volume increased by 8.2% over the same period last year, and the growth rate was 4.9 percentage points higher than that of the same period last year.

Volume increase fell.

The price competition strategy of clothing enterprises "price for quantity" is becoming more and more obvious.

Yang Dayun, a retail expert, said that the price competition strategy of "price for quantity" would bring embarrassment for most commodities to face zero profit, especially the reality that profits are becoming weaker and weaker. It also makes the garment manufacturing industry that has already completed the "primitive accumulation" in deep trouble, and the future of enterprises' resistance to uncertain demand with the accumulation of "decades of accumulation" will make enterprises feel "sad".

However, Sun Fei, a commodity planner, also pointed out to the magazine reporters that although the price war is continuing, at present, the consumption data of the domestic clothing market has been increasing exponentially. For the market, it has always been the strong king. No matter what kind of competition strategy is, the biggest impact is only those small businesses without competitive advantages. For many clothing listed companies, it is the best way to stabilize consumers to do your standardized management well.

Yang Dajun also said that although the Internet platform that dominated the mainstream channels has seen many "clothing enterprises" see "a glimmer of dawn", but after the real application, we found that the online channel without real domestic demand growth did not change the cost dilemma of manufacturing industry. At present, many garment enterprises have won the market by lowering the increase rate and retail price, but it is difficult to offset the pressure of the rapid increase of labor cost and the depreciation of purchasing power of RMB.

In an interview with a magazine reporter, Zhang Wenxin, vice president of Shanghai Wu Xing Ju textile products Co., Ltd., said that the competition environment of today's clothing consumption market is becoming more and more intense. For garment enterprises and brand dealers, today's market is neither a market nor a market for Party B. It is necessary for both parties to work together, understand and support each other, and jointly cope with changes in the market environment and changes in consumer behavior.

Zhang Wenxin said that for the clothing retailing industry, whether it is the entity or the Internet, whether it is offline or electricity supplier, only by doing a good job in the quality of goods, improving the level of retail services, and establishing an honest and friendly shopping environment can we get more consumer groups.