Bebe Net Loss In The Three Quarter Is Expanding, And Layoffs In Sales Are Not Improving.
The retail industry, or the clothing industry, is not just a man's clothing because of the reduction of demand and the embarrassing situation, the business of women's clothing is also dismal.
Recently, the three quarter earnings report produced by Bebe clearly revealed this.
It is reported that in the three quarter ended April 2, 2016, the group's
loss
There is no recovery, and sales are beginning to shrink.
Net loss
On the other hand, the group's period expanded from US $11 million 250 thousand for the same period in the previous fiscal year to US $29 million 970 thousand. In addition, the group's net sales decreased by 13.7% to US $79 million 940 thousand on a year-on-year basis, while the same store sales decreased by 8.1%.
Based on the above facts, Bebe's share price plummeted 37.2% on the day and closed at $0.55.
And the market capitalization is less than $30 million, and market investors continue to fail.
Bebe
At present, it is facing the risk of delisting.
The group even sought to sell part of its assets to help the group get rid of the sharp drop in cash flow. At the same time, the group closed 14 stores during the period, and the way to improve sales through layoffs was also lost.
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Bebe has opened up a unique way for the design and production of contemporary women's clothing and accessories.
The Bebe dress reflects women's confidence, beauty, variety, relaxed and leisure design. It shows the aesthetic trend of modern people advocating individuality, nature and publicity. It gives more fashionable ladies a chance to free themselves.
In 1976, the current chairman and brand creator, Manny Mashouf, who was born in Iran, set up a boutique in San Francisco, named Bebe.
At that time, the women's clothing market was divided into three parts according to the age of women. Manny Mashouf found the consumption demand of 21-35 year old women between the two parts in a keen perspective, and was committed to designing and producing such garments.
His business philosophy worked, and Bebe won early success.
Manny Mashouf currently has 54% of the company's shares.
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