Mr Wei'S Sweeping Layoffs And Reorganisation Business May Have Caused Trouble.

Despite the fact that Wei has never jumped out of our line of sight, it is clear that the answer is vague for the development of the high-end underwear market and the fact that there is a unified underwear industry that has many competitors.

It is reported that in the fourth quarter,

The parent company L Brands has recorded a low growth rate of 1%, while net sales recorded an increase of 4.1% to $2 billion 614 million.

At present, the group will restructure its business as a secret.

The Pink girls' underwear series and the three major beauty beauty plates, the swimwear category with annual sales of US $500 million is coming to an end.

At the same time, there will be about 200 jobs in L Brands.

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Despite the achievements, the data of the parent company are monotonous and inferior to market expectations for market expectations.

In the group, the decision to reorganize the business has been announced earlier.

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Although the underwear industry has become a growth industry that keeps pace with the sports industry in the current clothing market, investment banks have different views on the fast developing brands in some industries.

In the future, is it possible for the company to adjust its strategy because of the recommendations of the investment bank?

But for the brand, it is very important to continue to welcome consumers' goodwill, which is able to take into account the real needs of consumers.

It is reported that a few days ago, the international investment bank Tai Mo interviewed by foreign media said that if Wei MI did not change the brand's three major injuries, then it could become the next A&F.

A&F, as a young fashion clothing brand, has been struggling to grow.

And investment bank analysis believes that the three major injuries are the same.

First, the Logo is too obvious.

For the millennial generation, although the Logo era will not disappear, most surveys have found that consumers prefer a smaller Logo, or a low-key style with no brand name Logo.

As an underwear brand, though there is not much confusion about this brand, PINK, one of its sub brands, has a very clear Logo in its home clothes series.

Secondly, the exclusiveness of the products is too large.

As a beautiful annual show, even though the whole screen is a beautiful body, there will not be too many women to take the initiative to consume.

The proportion of the perfect figure presented by the angel is obtained through rigorous training. Modern women have increased their confidence in themselves, and there is no obvious paranoia for weight loss and diet. On the contrary, healthy physique and curve are far more important to them than perfect body.

Finally, compared with many of its competitors, it does not have a clear stance.

For example, Huit, a French lingerie brand, has won more customers' sympathy and goodwill by actively participating in pink ribbon activities related to female breast health, but it has not participated in similar activities for many years.

Therefore, this will also affect the consumption impression of the millennial generation to some extent. After all, young people prefer the more authentic brand.