The Surging Internet Apparel Brand Listing Boom Has Arrived.

50 Internet companies launch IPO plan, surging Internet.

Brand listing boom is coming.

In the context of the deep adjustment of the garment industry, these

The capital action of brand enterprises reflects another path selection of industrial pformation and upgrading, and also indicates a trend of the future development of the industry.

Han Du Yi she

In April 29th, the public pfer instructions of Han Du Yi house appeared in the pending information of the stock pfer company and confirmed that they would be landed on the new three boards.

Founded in 2006, Han Du Yi house started with e-commerce in cosmetics, mother and baby products and automotive supplies. In 2007, it started to buy Korean businesses, and registered 2008 years ago.

Transformation is a private brand.

Since then, the Korean home has entered a period of rapid development.

According to Taobao data, from 2012 to the 2015 year of the year, Han Du Yi house has won the Taobao Championship for four consecutive years.

During this period, Han Du Yi signed Gianna Jun, Park Shin Hye, Ji Chang Wook, Andrew and other Korean celebrities as brand spokesmen.

In 2014, the sales of Tmall women's clothing reached the top of the 11 double and Han dresses sold to 1.98 billion yuan.

In 2015, the double 11 paction volume was 284 million yuan, and maintained the championship status.

At present, Han Du Yi house has 35 brands of incubation and operation, including women's wear, men's wear, children's wear, outdoor, related accessories and so on.

In 2014, it achieved 831 million yuan in revenue and net profit of -3755.93 million yuan. In 2015, it turned into a deficit of 1 billion 260 million yuan and a net profit of 3320.17 yuan.

By the end of December 31, 2015, the assets of Han Du Yi house amounted to 516 million yuan, and it was 348 million yuan attributable to shareholders of listed company.

Han Du she built a single product whole operation system centered on product group, and implemented a variety, small and fast product management mode.

From the product point of view, in 2015, the proportion of women's clothing products accounted for the main business income of Han Du Yi house, accounting for more than 70%.

At the same time, Han Du clothing business has gradually extended to men's wear, children's wear and other fields.

In addition, the South Korean clothing house makes use of photography, product operation, information system and other resource advantages to carry out photography, operation and other related services for other e-commerce enterprises.

From the D round of financing in September 2015, the valuation of Han Du Yi house has reached 2 billion 495 million yuan.

In addition, Quan Ren, Li Bingbing and Huang Xiaoming jointly established the star venture capital agency StarVC, its first investment project is the Korean clothing house.

According to the public pfer instructions, Li Bingbing, Huang Xiaoming and Quan Ren share the 0.5438%, 0.5438% and 0.3955% shares of Korea's homes respectively.

Emann

In April 27th, the Internet brand, IPO, announced that it would implement the "IPO" through the establishment of the Alibaba listing office.

Yin man, a local brand named "cotton and flax artist", was founded in 2007. It is one of the fastest growing and most representative retail brands in China.

In March last year, the listed clothing company searched for 324 million yuan to invest in the United States. At that time, the company announced that it would launch the A share listing plan immediately and submit the listing application by the end of the year.

In February this year, in search of special mention, the IPO declaration work is still in active preparation, and it is expected to be declared at the end of the first quarter of 2016.

In the beginning of 2015, Yin man began to pform into a physical store, and started the plan of "Yin man + thousand city stores". He bid farewell to the single electricity supplier mode, lay down the online channel layout, and move towards the full channel mode of electricity supplier + shop business + micro business.

As of the end of March 2016, Yin man signed 256 cooperative shops nationwide.

Yin man said that in 2016, it will continue to explore the O2O mode, and build a more complete ecological framework. Inman + department stores, Inman + + Morgan, and Inman + self run stores are fighting in full scale, opening up a new pattern of commercial retail competition in the future. We plan to open 10000 entities in 1000 cities nationwide in the past 5 years, and strive to achieve 300 million of the offline sales scale.

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Cracking silk

In March 30th, the flagship brand of women's clothing in ethnic minority's wind series announced that it would open up an area of about 2700 square meters of electric business incubator alone to hatch more new Internet brands.

The opening of the business incubator will obviously accelerate the listing process.

It is reported that from 2016 to 2017, it is time to plan for listing.

Data show that in 2014, the annual sales volume of silk and silks exceeded 1 billion yuan and the interest rate reached 10%.

From 2012 to 2015, there were 8 women's wear brands and 1 men's wear brands, covering children's clothing, underwear, footwear and bags.

The annual sales of the sub brands, such as angel city, LADY ANGEL and so on, are over 100 million. The designer underwear brand new "crack BRA" was launched in 2015. In February 2016, it co operated with Yi Ni Ni, who belonged to the Amoy brand, and jointly invested 2 million yuan to develop a new brand bag "Lotus".

In terms of breaking the silk, we will continue to develop brand names such as fans, new clothes, search and so on. In the future, we will strive to build a Chinese designer collection platform.

Summary

In fact, more than just Han's clothing house, Yin man, crack silk, a wave of Internet based development of the Amoy brand is striding toward IPO.

Up to now, more than 50 Alibaba have launched the IPO plan.

Among them, there are many brand names that you can see and hear, such as three squirrels, camels, AFU, Han and so on.

Listing is not uncommon, but such a large number of brand business enterprises to push for the listing of the situation, has not appeared before.

Although it is not beyond our expectation, it has to be said that this is a new economic phenomenon, or a new omen.

Surging Internet brand listing boom, on the one hand, we can see that Tao brand is looking for pformation and upgrading, seeking an urgent mentality of corporate pformation. On the other hand, it also reflects the pace of expansion of China's capital market is accelerating further, and the scale of capital market is also expanding rapidly.

Traditional brands joined the electricity supplier, consumer demand for purchase continued to escalate, and new business formats such as micro businesses, cross-border electric providers, and network Hong Kong Electric providers continued to move forward, making many of the once famous brand survival spaces squeezed, and many Amoy brands gradually declined.

But at the same time, many Amoy brands have grown stronger and bid farewell to barbaric growth. They have evolved into a new elephant dinosaur king in the clothing brand through the development of concentrated development.

The development trajectory of countless Amoy brands also reflects the pformation of Ali itself.

With the increasing number of IPO merchants on the platform, the ecological value of Alibaba is also highlighted.

Obviously, China's clothing e-commerce market has become a huge competitive market, and bigger and stronger industries and enterprises will call for more capital to covetous and inevitably intervene.

In the context of the deep adjustment of the clothing industry, the capital action of the brand enterprises reflects the path selection of another type of industry pformation and upgrading, which also indicates a trend of the future development of the industry.

If enterprises want to do large-scale or growth benefits, it is necessary to integrate with capital market.

It is a new beginning and a new challenge to seek the breakthrough of enterprise development through going public to the capital market.

It is foreseeable that in the next 1~3 years, the peak period of Internet brand listing will be ushered in.

However, whether it is on the market or not, whether it is from the Internet brand born by Taobao, Tmall, or the traditional retail enterprises that are revitalized by the Internet, it is an irrefutable truth in the open Internet ecosystem.