Foreign Brands Or Collective Slowdown Should Always Be Returned.

In 2013, CBRE announced the evolution of China's retail industry: fast fashion. From the total number of stores, China has become the most important overseas market for international fast fashion brands.

Among them, China is Zara and UNIQLO, the largest overseas market in the world, and the largest overseas market of H&M and C&A Asia.

After tasting the sweetness, fast fashion must make the "fast" go away, and immediately increase the number, and open a crazy shop mode in China to show their determination to seize the Chinese market quickly.

Time flies, and fashion is everywhere in China.

In 2013, CBRE announced the evolution of China's retail industry: "fast fashion", from the total number of stores.

It has become the most important overseas market for international fast fashion brands.

Among them, China is Zara and UNIQLO, the largest overseas market in the world, and the largest overseas market of H&M and C&A Asia.

Since 2002 when UNIQLO landed in Shanghai, China, the world's fast fashion brands poured into China.

The characteristics of designing big brands, simple materials, and the price are close to the people.

The four years from 08 to 12 years can be said to be the most fashionable and craziest period, and profits have skyrocketed.

Many Chinese consumers in the 80's go shopping. It is understood that the most exaggerated time, many 80's home closet 80% is fast fashion brand.

According to "2015 China"

The development trend report pointed out that in 2014, fast fashion brands opened 274 new stores in China.

Last year, ten fast fashion brands opened up more than 330 stores in Huaxin, and now the total number of stores in China has exceeded 1400, up 27.5% over the same period last year.

Among them, UNIQLO has the largest number of stores in the fast fashion industry in China, about 440; the second ranking H&M is about 245 stores in China, while Zara stores are about 166.

According to statistics, UNIQLO opened 91 stores in China in 2015.

For 73, Newlook for 85, ZARA for 13.

As can be seen from the above picture, the fast fashion brand of foreign capital has been expanding in China.

Of the 10 fast fashion brands in the statistics, more than half of the brands were expanding their stores in China last year.

Among them, the growth of New look was the most obvious, from 19 in 14 years to 85 in 15 years, and 66 stores were added to China in the past year.

With the recent launch of the major fast fashion brands in China in 2016, it seems that there is a trend of collective slowdown.

In the ten fast fashion of journalist statistics, 6 brands including UNIQLO, H&M and New Look reduced the number of shops opened in China.

The giant UNIQLO plans to open fewer than 100 stores in China, and Zara continues its strategy of opening up last year. Its growth rate in China is between 6% and 8%, less than 10% in previous years.

Over 3 of the fast fashion brands chose to keep the number of stores growing.

It is worth mentioning that several local fast fashion brands, such as hot air and MJstyle, are growing strongly.

Hotwind hot air was first established in Shanghai in 1996. Now it has more than 700 brand sharing shops. The sales network covers more than 130 large and medium-sized cities in Shanghai, Beijing, Shenzhen, Guangzhou, Nanjing, Chengdu and Chongqing. It also forms strategic alliances with many well-known commercial real estate brands, such as Hang Lung, Joy City, raffles, Wanda and Jusco.

MJSTYLE is the brand of Shanghai Jian Shang Clothing Co., Ltd. and has more than 1500 square meters of MJStyle30. The company plans to set up 2000 MJStyle entities in the world in the next 5-10 years.