Those Who Invest Behind Stars In Korea'S Clothes House

Photo / Zhao Yingguang, the head of Han Du Yi house, guest to Taishan Management Forum and give a speech.

　　 Han Du Yi she It's going to be listed, but it's not a legendary listing in the US or a domestic gem, but a new three board. This is not the point. The focus is on the names of celebrities such as Huang Xiaoming, Li Bingbing and Quan Ren.

How much money did they invest in the Korean home? How much shares did they have? It used to be a mystery.

The national small and medium-sized enterprise share spanfer system (commonly known as the new three board) on the website disclosed by the Han Du clothes shed open instructions, so that the information for the first time floats.

In fact, Huang Xiaoming, Li Bingbing and Quan Ren (Ren Zhenquan) invested Han Du Yi in high profile early in September 2014, and then murdered a lot of social media and the headlines of traditional media.

The media coverage at that time was roughly the same.

In July, Li Bingbing, Huang Xiaoming and Quan Ren announced the formal establishment of Star VC through the "logics" official micro-blog, with the initial capital of 80 million yuan. They said they would look for innovative companies in China, not only to be shareholders of enterprises, but also to be responsible for user experience and inject attractive personality into enterprises.

Subsequently, Quan Ren himself said that only 3 days after the announcement, Star VC received an invitation to invest in 1021 enterprises. After that, the invitation was over more than 2000. Among the first batch of 1021 investment invitation letters, Han Du she ranked the top.

Soon, Korea's clothes shed stood out from thousands of enterprises. By the end of September, it became the first Star VC investment company. However, the reports at that time did not disclose the amount of investment and how many shares the three people had invested. In April 29th, the national small and medium enterprises share spanfer system (commonly known as the new three board) website appeared the materials such as Han Du she's public spanfer instructions. Among them, it involves the investment of the three Koreas.

How many shares are the three stars? Li Bingbing 0.5438%, Huang Xiaoming 0.5438%, Quan Ren 0.3955%

As can be seen from the above figure, Li Bingbing, Huang Xiaoming and Quan Ren share respectively 0.5438%, 0.5438% and 0.3955% of Han Du's homes, totaling 1.4831%.

The problem is coming.

How much money did Li Bingbing, Huang Xiaoming and Quan Ren make?

How did the shareholding ratio come from?

It has to start from scratch.

Zhao Yingguang, founder, chairman and CEO of Han Du

Prequel

Han Du Yi house was founded in 2008. In fact, as early as many years ago, Han Du founder, chairman and CEO Zhao Yingguang began to play. Online retailers 。

According to the public spanfer instructions, the company that currently plans to add three new boards is called Limited by Share Ltd, the registered capital and paid up capital are 202657598 yuan, set up in April 3, 2013 and replaced by joint-stock companies in December 15, 2015.

When it was established in April 2013, it was called Shandong world wide. It registered $500 thousand for foreign-invested enterprises. In August 2014, after the first equity spanfer, the nature of the enterprise was changed from foreign-funded enterprises to domestic enterprises.

At that time, the shareholders were like this, not Huang Xiaoming and Li Bingbing.

Huang Xiaoming and Li Bingbing are officially on the scene.

In September 2014, the company increased its capital for the first time, and renamed it "Shandong Han Du Yi she Electric Group Co., Ltd.".

In addition, the registered capital increased from 3 million 102 thousand and 500 yuan to 22 million 377 thousand and 214 yuan, with the registered capital of 1927.4714 yuan increased by 1927.4714 yuan, including the new shareholder Han Ku investment, Tengteng investment, Yi Xun investment, and Ru Valley Investment (above the limited partnership enterprise as the employee stock holding platform, the partners as the company's backbone employees), Huang Xiaoming, Li Bingbing, Ren Zhenquan and former shareholders Zhao Yingguang, Zhang Hongxia, Liu Junguang, Wu Zhentao, Wu Zhentao and Wang Ke Da invested in a certain proportion.

The amount of registered capital, mode of contribution and date of contribution are as follows:

This is the first time that Li Bingbing, Huang Xiaoming and Ren Zhenquan have appeared in the list of shareholders. Time is consistent with news reports.

How much money did the three stars come out?

In April 10, 2016, Ruihua accounting firm (special general partnership) conducted a retrospective verification of the capital increase: as at October 27, 2014, the company received the total amount of newly registered capital (paid capital) paid by the parties to increase the total amount of RMB 19274714 yuan.

This additional capital, Han Ku investment, Tengteng investment, Yi Xun investment, and Ru Valley investment, each enterprise paid 45.4369 Yuan Yuan and the original shareholder Zhao Yingguang, Zhang Hongxia, Liu Junguang, Wu Zhentao, Du Tingguo, Wang Keda paid the registered capital of the same price, that is, 1 yuan registered capital consideration of 1 yuan.

Li Bingbing, Huang Xiaoming and Ren Zhenquan paid 5 million yuan, 5 million yuan, and 3 million yuan respectively, of which 55.9744 yuan was invested as registered capital and the remaining listed as capital reserves of the company (that is, the registered capital of each Yuan corresponds to about 23.22 yuan).

After the capital increase is completed, the ownership structure is changed to:

After many times, the proportion of capital contribution has been reduced.

Subsequently, after many times of equity spanfer and capital increase (including capital accumulation fund converted to registered capital) and introduction of new investments, the proportion of contributions made by Li Bingbing, Huang Xiaoming and Ren Zhenquan also changed.

The second equity spanfer in October 2014

The second capital increase in January 2015

The third capital increase in February 2015, the nature of the company changed from domestic enterprises to Sino foreign joint ventures (A round).

The fourth capital increase in May 2015

Fifth capital increase in June 2015 (B round)

The sixth capital increase in July 2015

Seventh capital increase in August 2015 (C round)

The eighth capital increase in September 2015

Ninth capital increase in September 2015 (D round)

After a series of dazzling equity spanfer and capital increase, the proportion of the three contributive investors who had no additional investment declined.

Total conversion to share holding company total 1.4831%

At the end of 2015, Han Du Yi house changed from a limited liability company to a Limited by Share Ltd, and converted into a share company's share capital of 202657598 shares, with a face value of 1 yuan, and the original shareholding ratio of each shareholder remained unchanged. The name of the company has also been changed to the Limited by Share Ltd of Korea's e-commerce.

In December, after the completion of these procedures, the three shareholdings were as follows:

At that time, the proportion of shareholders and shareholdings of Han Du Yi house is the previous form. Among them, Li Bingbing, Huang Xiaoming and Ren Zhenquan hold three shares, 1102075 shares, 1102075 shares and 801502 shares respectively, with a shareholding ratio of 0.5438%, 0.5438% and 0.3955%, totaling 1.4831%.

Han Du Star Entertainment

At the beginning, when Zhao Yingguang talked about why he chose STAR VC, he said:

We are a family. fashion Brand companies have a high degree of agreement with celebrities. Several STAR VC promoters are celebrities with considerable popularity and influence. If they can become our investors, they will have a positive impact on the brand's fashion. At the same time, their team has many years of investment experience, communication and cooperation is also very efficient.

Also said that the introduction of star investors, can also enrich the structure of shareholders, take advantage of its resources and experience in the entertainment and media fields, which is very helpful to the brand marketing and so on.

Zhao Yingguang also said

The three stars Huang Xiaoming, Li Bingbing and Quan Ren are not only the shareholders of Han Du clothing house, but also responsible for the user experience and create attractive personality for enterprises.

Before, Star VC also said that 3 people have prepared enough sincerity and funds, not only to be the shareholders of enterprises, but also to be responsible for the user experience.

In fact, in April of that year, when "you from the stars" went all over Asia, Han Du spent a lot of money to invite Gianna Jun, the national goddess of Korea, to be the spokesman of the brand image. The outside world said that this has a very significant effect on the upgrading of Korean brand image. 5 months later, Huang Xiaoming, Li Bingbing and Quan Ren were introduced, which made Han Du become a "star company".

Subsequently, the Korean capital did not waste shareholder resources. The three people frequently appeared for Han Du.

Last year, on the eve of the double 11, South Korea launched the strategy of "deserved", and the stars went on the stage.

Zhao Yingguang said in his micro-blog.

The star family of Han Du Yi she: partner of our star shareholder "STARVC", @ Li Bingbing, @ Huang Xiaoming, @ Quan Ren, our brand spokesperson @ Gianna Jun, @ Park Shin Hye, @ Ji Chang Wook _JiChangWook, and our joint brand spokesperson @ Lim Yoona, @ @, @ @, in chorus, cheer from our @ Han Du clothing house, "live, the new Internet brand reformist movement"! Young and new you, let's create a new era together.

In fact, when the three stars just entered the stock market, they began to stand for the Korean capital and appeared in the flagship store of Korea. At that time, Zhao Yingguang was proud to say, "is it the first five stars in the history to appear at the same time?"

Micro-blog, the influential Korean fan group, also has their platform.

In October last year, Huang Xiaoming and angelababy held a surprise wedding ceremony in Shanghai. Zhao Yingguang was invited to attend the ceremony. He first released the "notice" to attend the wedding ceremony on micro-blog and WeChat, and later made a picture of Huang Xiaoming clinking glasses.

From the perspective of shareholders, Huang Xiaoming and Li Bingbing are quite competent when they are shareholders. From the perspective of the company, they all use their shareholders' resources fully. It has been said that in recent years, the Korean city of Ji'nan, a small city, is becoming more and more fashionable. Fashion is not fashionable, first put aside, more and more entertainment is affirmative. This is for clothing, the target is the online fast fashion hegemony of the Korean capital, of course, is a good thing, a good thing.

The performance of Han Du is also very strong. Last year, business revenue increased by 5, and in 2014, it lost about 37000000 yuan. In 2015, it made a net profit of about 33000000 yuan.

Sales expenses also declined in proportion to sales revenue.

I wonder if all this is due to the participation of three star shareholders.

What is worth noting is that

Data show that in September last year, ROK completed the D round of financing, with 12.8975 yuan per share, raising 7365753 shares, totaling 95 million yuan.

After the completion of the recruitment, the company valued 2 billion 495 million yuan.

According to this valuation, we can roughly calculate the benefits of Li Bingbing, Huang Xiaoming and Quan Ren investing in Korean capital!

If Han Du successfully landed on the new three boards, in addition to creating a group of tens of millions or even billionaires, it is estimated that many people will be impressed by the stars' investment vision.