Taobao Will Punish Luxury Goods Sold By Platform Businesses.

Luxury brand sellers need to provide relevant vouchers to prove that their products are not fake goods, otherwise they will be punished for coming off shelves and closing stores.

Taobao online part of the purchase of fake goods, often let consumers spend money wronged and bother.

In order to make users feel at ease, Taobao decided to renovate luxury brands from May 20th.

Taobao Bulletin shows that since May 20th, when publishing or editing luxury brand goods, merchants need to upload relevant vouchers, including invoices, shopping mall purchase tickets, brand authorization letters, etc., so that Taobao can audit.

After the verification and confirmation of the right person and Taobao, the merchant can release the commodity under the brand.

If the audit fails to pass or fails to submit credentials, businesses will not be able to issue corresponding products.

Purchasing sellers need to fill out the corresponding purchasing information before releasing the goods without spot.

In addition, after completing the purchase and delivery of goods, Taobao will ask for the relevant credentials of the goods again, otherwise, the relevant commodities will be deleted, and the funds may also be frozen.

In the Chinese market, luxury brands are very weak in the face of counterfeiting.

According to the world customs organization, counterfeit goods account for 10% of the total volume of Global trade in the fashion industry.

On the other hand, it is hoped that every seller should be encouraged to operate in good faith. It is recommended that the seller timely check the relevant counterfeit goods in the rectification shop, and at the same time, look for a broader and more regular way of sale on Taobao platform, so as to realize the quality pformation of shops and products.

This move is undoubtedly good news for buyers.

A senior chopper said that the seller can provide merchandise vouchers, which can be achieved in one move.

Buy at ease, but also allows some regular sales businesses less unfair competition by fake channel providers.

In order to deal with fake goods, Alibaba even produced a combined punch.

Ma Yun also responded to fake goods in many public places.

In October 2013, Taobao signed a memorandum with LV in Paris, France, and established an active bilateral cooperation mechanism to work together to protect intellectual property rights and jointly crack down on fake sales of Taobao platforms.

Before this year, 3.15, Ma Yun in Alibaba's fake team oath scene said, Alibaba must fight against counterfeiting, no investment cap, fake entry into the ceiling.

In April 13th,

The group announced its entry into the international anti fake Alliance (IACC) and became the first member of the electricity supplier.

In the same month last month, Taobao released the notice on the change of the relevant rules and Implementation Rules for counterfeit goods sold by Taobao, and further strengthened the supervision of the issuance and sale of fake goods.

The rules clearly indicate that if a merchant sells counterfeit goods, Taobao will delete counterfeit or pirated goods or information released by members, including goods and information in and out of the warehouse.

Some sellers, in order to avoid Taobao supervision, hide relevant information through mosaic, smearing, and other pattern blocking.

Taobao's actions on such businesses are considered serious.

Earlier, Ali had been collectively prosecuted by a number of law firms in the United States for selling fake products, and fought a battle of words with the SAIC.

Analysis of the industry, Ali's high-profile anti-counterfeiting, intended to obtain investors' trust, while striving to cooperate with more luxury brands.