The Amoy Brand Is Striding Towards IPO.

Up to now, more than 50 Alibaba have launched the IPO plan.

Among them, there are many brand names that you can see and hear, such as three squirrels, camels, AFU, Han and so on.

Listing is not uncommon, but such a large number of brand business enterprises to push for the listing of the situation, has not appeared before.

Although it is not beyond our expectation, it has to be said that this is a new economic phenomenon, or a new omen.

Surging Internet brands

On the one hand, we can see that Tao's brand is looking for pformation and upgrading, seeking an urgent mentality of corporate pformation. On the other hand, it also reflects the pace of expansion of China's capital market is accelerating further, and the scale of capital market is also expanding rapidly.

In the context of the deep adjustment of the clothing industry, the capital action of these brand enterprises reflects the path selection of another type of industry pformation and upgrading, which also indicates a trend of the future development of the industry.

Traditional brand accession

Consumer demand for purchases continues to escalate, and new business formats such as micro businesses, cross-border electric providers, and network Hong Kong businesses are in the pipeline. Many of the once famous brands have been squeezed, and many brands have gone down.

But at the same time, many Amoy brands have grown stronger and bid farewell to barbaric growth. They have evolved into a new elephant dinosaur king in the clothing brand through the development of concentrated development.

The development trajectory of countless Amoy brands also reflects the pformation of Ali itself.

With the increasing number of IPO merchants on the platform, the ecological value of Alibaba is also highlighted.

Obviously, China's clothing e-commerce market has become a huge competitive market, and bigger and stronger industries and enterprises will call for more capital to covetous and inevitably intervene.

In the context of the deep adjustment of the clothing industry, the capital action of the brand enterprises reflects the path selection of another type of industry pformation and upgrading, which also indicates a trend of the future development of the industry.

Enterprises want to do large-scale or growth benefits, and

Integration is a necessary stage.

It is a new beginning and a new challenge to seek the breakthrough of enterprise development through going public to the capital market.

It is foreseeable that in the next 1~3 years, the peak of Internet brand listing will be welcomed.

However, whether it is on the market or not, whether it is from the Internet brand born by Taobao, Tmall, or the traditional retail enterprises that are revitalized by the Internet, it is an irrefutable truth in the open Internet ecosystem.