Fast Fashion Is Already On Sale, But It Is Also A Reality.

He also wore long sleeved trousers and summer wear.

Yesterday, when reporters visited several commercial centers in Shanghai, it was found that whether the "fast fashion" or the high-end brand, the "short" summer wear price that just listed this summer is generally lower than that of last year.

However, people in the Department Store say that clothing pricing is determined by manufacturers and brands. The low price of summer clothing is not directly related to the current department store downturn, nor is it a low price to attract popularity.

"Latest

The word "low to 49 yuan" was posted on the shop of "fast fashion" brand Forever21. A lot of commuters wandered around the shop during lunch break, but there was no long queue.

Reporters noted that in fact, 49 yuan is not the lowest price, some of the clothing discount after the store even less than 40 yuan.

In front of the H&M store, a discount Board showed that from April 28th to May 9th, if you buy 2 pairs of summer wear shorts at a time, you can enjoy second discount of 50 percent off, which is a privilege to enjoy the same brand online store.

Reporters noted that this summer H&M pricing from 39, 49, 79, 99 yuan and so on board, at most is about 299 yuan.

The price itself is not high, but the discount area has already had the "big sale" just now. The low tide of fast fashion brand has not attracted too much popularity.

The reporter noted that the first and two floors of H&M crystal store are equipped with "

The counter.

There are three prices on the label of a sequin skirt, from the initial 149 yuan to 70 yuan, to the low discount to 30 yuan. The price of the harness jacket with the original price of 49.9 yuan is only 20 yuan after discount, summer jeans are reduced from 299 yuan to 100 yuan, and the final price tag is 70 yuan.

In addition, marking the words "summer special offer, jewelry buy two to send one" and so on.

No one is interested.

According to the industry, the "fast fashion" low-cost front has been launched since last year. Zara cut its price by 10% to 12% in the past year, and it will compete with H&M.

The industry pointed out that in addition to the low pricing strategy, this year, many brands such as PORTS (baozi) have changed many summer clothing products with hand washable fabrics.

"Medium and high end clothing used to be mainly dry cleaning, replacing hand washable fabrics, which is convenient to wear and easy to replace."

"Basically, from March each year, it will be listed on the market, and will be listed in April.

All summer wear products are basically on the counter. "

Insiders pointed out to reporters that with the end of the April sales, 51% reduction, full delivery and other promotional links, the market's consumption potential began to slow down after May.

"Commodity pricing is determined by producers and brands, and the collective decline of similar products is not drawn up by department stores.

Not because department stores are low, and deliberately choose to cut prices in exchange for popularity.