Zara'S Streetwise Fashion Dress Series Was Exploded And Copied.

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Recently, a fashion dress called Streetwise was launched, and soon a number of media outlets pointed out that the whole line had copied the Yeezy fashion series released by Kanye West in New York.

Zara Streetwise

Among them, Yeezy series is the most representative nude color sweater, and the design elements of the four square square and oversize profile appear in the series of Zara.

Yeezy

The trend media High Snobiety and Complex are respectively called "this is a theft for Yeezy product line" and "it looks like an accurate copy of the Kanye" series. The American men's fashion magazine GQ said "Yeezy style aesthetics officially landed on the mall".

This is not the first time ZARA has "imitated" other high-end brands. Someone on the Twitter has joked that if Kanye accused Zara of copying him, Zara would reply: "yes, we also copied Helmut Lang, Raf Simons, Rick Owens, Rick, and...

"

In January, Zara also launched shoes similar to Yeezy 750 Boosts.

For consumers, the vests of Yeezy series are 370 dollars and the sports pants are 510 dollars, while the average price of jackets is 2000 dollars. Zara's series of sweater is only about 50 dollars.

Such a phenomenon is often seen in fast fashion brands such as Zara, H&M, Forever 21, because it is the unique survival model of the fast fashion brand - "inspiration" from the high-end brand design of the show every season, fast in the store at a very affordable price - and there will be a time to mix several designers' design elements.

The big show is often a forecast for the next season. It usually takes months. Before that, you can see similar designs in the mall.

As for why such a plagiarism is so blatant, we have reported, the laws and regulations are not perfect, designers and Zara, such a rich brand of litigation is not dominant, are some direct reasons.

At the same time, this model has been a great success. The parent company Inditex group of Zara currently has an estimated value of over 100 billion dollars, and the boss Amancio Ortega has a 707 value of $100 million. Forbes's data show that its wealth is second in the world.

"We believe that Inditex has the best business model in the field of clothing. We expect that Inditex will gain double income every year in the next five years," said an analyst at the Wall Street journal.

The rise of fast fashion has even affected the new products of big brands, and most brands are beginning to consider the mode of "seeing is buying".

But Mr. Kan has not responded. Is his attitude in the opinion of insult or infringement, or as a recognition of his influence in the fashion world? In 2013, Kanye praised the fast fashion shop such as Zara and H&M, breaking the boundaries between high-end and parity fashion.

He even said, "my ultimate goal in the next 10 years is to have all Zara levels."

It's great to see what's going on.