Now It'S Crazy To Buy Fashion Shows.

With the fashion industry, the controversy over the future seasonal, buying and fashion show is also becoming increasingly fierce.

We are not sure if Kanye West will have any influence on the fashion industry, but his statement is very much in line with the trend that is now suddenly rising and buying fashion shows. This fashion show mode has been used by fashion brands such as Rebecca Minkoff and Michael Kors.

British luxury brands

These discussions have been circumventing, and the pattern of changing fashion week will be implemented in September this year.

Looking at the arrival of the fashion show now, but is it really effective? Here's the American media RACKED analyzing the problems and challenges that New York fashion week is seeing now, and you can see the great changes that are brewing between fashion brands behind the fashion show, designers, retailers and consumers.

From the perspective of consumers, fashion schedules have never been of great significance.

Why is the February Michael Kors coat must wait until August, when no one will remember this fur coat?

To make matters worse, consumers will probably not wait until November or December when they enter the promotion period.

Until now, in most cases, the main designers have been following the traditional fashion week schedule. The spring fashion show started in February and March, and the autumn fashion show was scheduled for September and October.

But this complaint has been fermented for some time, especially for the fashion week in New York. Inevitably, the brand will eventually abandon the old mode and try to innovate.

Now look at the buying mode is applied to a large number of different.

It includes several major brands, such as Prada and Burberry, but this trend comes from New York fashion week.

In New York fashion week, this new mode is adopted from Michael Kors to Banana Republic.

However, since there is no uniform reference standard, the brand used different fashion buying styles in the current quarter.

The following is a case of Michael Kors, ProenzaSchouler, Tory Burch and other brands.

REBECCA MINKOFF

Rebecca Minkoff was the first to announce the purchase of fashion show in December last year. In the February fashion week in New York, the brand was re exhibited in the 2016 spring series instead of the new 2016 fall series.

The 150 VIP customers of Rebecca Minkoff will be invited to the scene, accounting for about 30% of the total attendance.

Despite the grotesque appearance of the shoulder shirt and sleeveless dress at the time of the snow in New York, Rebecca Minkoff said that on the day of the fashion show, its New York store also sold T and the same dress, and the sales volume of the store increased 3 times than usual.

PROENZA SCHOULER

Proenza Schouler chose 8 T stage costumes, including 4 Hava handbags for online direct selling. After the fashion was released, some styles were sold in its New York store, which is called the pre-sale version.

The sale ended rapidly at 10 o'clock in February 22nd, and all of the sales caused a sensation, and the online purchase link was no longer available.

Diane von Furstenberg this season's fashion show completely abandoned the traditional T practice. Its fashion show included dance models, interludes and a large number of performances.

WWD reporter Bridget Foley wrote in the commentary: "let Kanye West and Rihanna wear brand clothes to cause a stir is one thing, but Von Furstenber, as the president of CFDA, is also working hard to facilitate the fashion show mode that we are buying now.

So far, however, the 6 series of brands has not sold out.

MICHAEL KORS

After Michael Kors released its 2016 fall series, a small quantity of merchandise was immediately sold in its online shopping mall and its brand located in Madison Street store.

Michael Kors said in an interview that consumers do not consider seasonal factors too much. Brands will compare products to direct users directly to a Movie Trailer: "trailers can't replace the whole movie unless you don't watch it."

At least on the website, no one is sold out.

MONIQUE LHUILLIER

Monique Lhuillier quickly released five autumn series on its website after the fashion was released.

The company's CEO Tom Bugbee says it has not yet planned to implant the entire series into the current Buy mode, but they will continue to try.

"We will gain experience from this experiment and will add more innovative practices to the spring series.

We will add shoes and handbags products in the next quarter.

TORY BURCH

Tory Burch immediately sold three different sportswear and a set of jewellery after the autumn fashion show.

One of these shorts is out of stock.

It highlights the enthusiasm and shopping desire of consumers.