Taobao Will Sell The Luxury Proof Responsibility From Brand To Seller.

Following the announcement in April of Taobao's "recognition and punishment of counterfeit goods and rules for the implementation of detailed rules and implementation of detailed notice of change announcement" and last Wednesday's announcement of Taobao's luxury brand commodity rectification notice, today, Alibaba joint International AntiCounterfeiting Coalition (IACC) international anti fake alliance issued a statement, announcing the launch of the IACC MarketSafe Expansion Program security market development plan.

Alibaba Group Holding Ltd. (NYSE:BABA)

The sale of its e-commerce platform has been notorious in the international market, especially Taobao.com Taobao. In early April of this year, Alibaba joined IACC, trying to join the agency to crack down on counterfeiting. However, at the end of April, it immediately encountered the exit protest of the Michael Kors Holdings Ltd. (NYSE:KORS) of the us light luxury leather group. The Michael Kors Holdings Ltd. also wrote to the company, saying that many brands are trying to sue Alibaba, asking the Alibaba to buy the fake products at the moment.

Lee Sporn, general counsel of Michael Kors group, said in her letter that Alibaba had been saying nothing about counterfeiting.

Last week, it was proceeding with Alibaba.

Italy brand Gucci Gucci also announced its withdrawal from IACC, expressing its anger and protest against IACC and Alibaba, and also expressing support for peer Michael Kors.

However, in any case, the Alibaba, who has been ridiculed by brands and satirize as "fake", has taken a very big step in pferring evidence from brand to seller.

After Alibaba Michael quit Kors IACC, in May 4th, it released the "Taobao luxury brand merchandise rectification notice" at Taobao forum, which announced that Taobao sellers need to upload relevant certificates (such as issuing tickets, shopping mall tickets, brand authorization books, etc.) when publishing or editing luxury brands, so that Taobao network can be audited.

After uploading these vouchers, they need to experience the right person / Taobao audit.

The goods under the brand can be released; the goods that are not approved or unsubmitted will always be unable to publish the luxury brand.

Today, Alibaba and IACC announced the launch of the IACC MarketSafe Expansion Program security market development plan, which is the expansion of IACC and Alibaba IACC MarketSafe Program in 2013. The most important change of the expansion plan is the change of burden of proof. The burden of proof will be pferred from brand to seller, that is, the brand does not need to prove that the seller sells it as a fake, and the seller needs to prove that he sells the real product.

Therefore, the "Taobao luxury brand commodity rectification notice" issued by Alibaba in May 4th is actually prepared for the IACC MarketSafe Expansion Program, which is co operating with IACC.

According to a number of Taobao.com Taobao sellers, the recent Taobao network is indeed "crackdown", especially some of the "big shops" with large trading volume, many of which are closed, "mostly C stores in the relatively large shop".

However, many anonymous shopkeepers believe that the action is only temporary.

It has been observed that the "Taobao luxury brand commodity rectification notice" is not strict, for example, for the seller of purchasing agents, Taobao stipulates that in the absence of paction records, the seller only needs to provide the screenshots of the same products with foreign websites below Taobao's price. If there are paction records, it is necessary to provide invoices or small bills for trading commodities.

However, in fact, the invoice or small ticket itself is counterfeited, and the price is low, and on the Taobao itself, there are "one-stop" services such as fake purchasing invoices, small ticket sales and so on.

Therefore, if Taobao really restraining the fake market, we need to do more than upload the voucher.