The 50 Most Valuable Cosmetics Brands Announced In 2016: L'OREAL Is The Biggest Winner.

Recently,

Brand Finance, the brand consultancy, published the most valuable in 2016 on the official website.

The top 50 ranking of brands.

In this list, the TOP10 beauty brand is valued at $62 billion 417 million, the biggest winner.

Procter & Gamble and

Group.

Among them, L'OREAL group Paris L'OREAL brand ranked first in the brand value of 13 billion 697 million dollars, and won the highest evaluation of "AAA+".

It is understood that Paris L'OREAL is the first to win the list in three consecutive years, and the only beauty brand in the 2 consecutive years with a brand valuation of more than ten billion dollars.

In fact, L'OREAL group is making great efforts to build mass cosmetics brand while building high-end brand value.

In this year's ranking, Paris L'OREAL ranked first, with second to tenth followed by Gillette, NIVEA, Clinique, Chanel, Neutrogena, Neutrogena, cable, cable and cable.

The list shows that TOP10 brands come mainly from France, the United States, the United Kingdom and Germany, and the final brands are valued at more than $4 billion.

In 2015, the top 10 brands were Paris, L'OREAL, Gillette, Dove, PANTENE, NIVEA, Chanel, Chanel, cable, cable and cable.

According to the list, Clinique and Neutrogena ranked the biggest and became the biggest winners.

They were squeezed into fourth and sixth by brand valuation of $5 billion 960 million and $5 billion 709 million respectively.

The two brands ranked thirty-fourth and nineteenth respectively in brand value of US $1 billion 120 million and US $2 billion 122 million in 2015.

Compared to 2015, the brand value of Clinique and Neutrogena increased by 432% and 169% respectively.

In addition to the two brands, the valuation of NIVEA, Chanel, Garnier and other brands has been improved.

It is worth mentioning that OLAY and Lancome fell out of the top 10.

It is understood that in the TOP50 list, Japan has 3 brands entering the top 50.

Among the Japanese camps, the top ranked Shiseido ranked twelfth, ranking higher than last year's ranking.

Biore ranked thirty-second and Kose ranked forty-sixth.

According to the reporter, in 2015 TOP50 ranking, the biggest winner of the list is Procter & Gamble, the total value of Procter & Gamble brand is 27 billion 460 million dollars, and the total value of L'OREAL group is only 27 billion 110 million dollars.

Among them, Procter & Gamble's list of brands in 2015 reached 10, including Gillette, PANTENE, OLAY, Head and Shoulders, Yi Carlo, SK-II, cover girl, honey Buddha, Old Spice and Wella.