GAIAM Acquisition By Sequential Is Not Useless.

Recently, from all aspects of data, despite the rapid development of sports industry, the risk of inventory is gradually increasing, and the impact of sustained economic slowdown makes the development of the industry even more difficult.

It is reported that brand management companies from New York.

Recently, I got the new yoga sportswear brand GAIAM.

Many brands choose mergers and acquisitions to avoid more.

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According to the Sequential trading statement, Sequential will terminate the GAIAM brand licensing business with us $21 million, but instead will choose to complete GAIAM with us $146 million.

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Sequential Brands Group, the US brand management company, acquired the majority stake of American star Jessica Simpson Jessica Simpson, the same name brand, including Jessica Simpson Collection's management rights and other rights.

The Jessica Simpson Simpson brand, founded in 2005 by Jessica Simpson and American Apparel retail entrepreneur Vince Camuto, has developed 31 categories of clothing, accessories, footwear, perfume and household products after 10 years of development. It has been sold in Macy's Messi department store, Dillard's, Nordstrom, Nord, and other department stores and other independent retailers, with annual sales of over $1 billion.

In the future, we will not only plan to bring the brand to the global market, but also set up independent stores in the US and overseas.

Yehuda Shmidman, chief executive of Sequential Brands Group Inc., especially hopes to expand the brand in Asia, the Middle East and Latin America, and build a brand independent e-commerce platform, which is also a potential development goal.