DVF Hired Jonathan Saunders To Explore The Market Potential For The Brand Chief Creative Officer.

There are many hearsay rumors in the early days. First, Hedi Silmane wants to set up a personal brand, and then Jonathan Saunders will become the successor of Raf Simons. But they were all cracked by reality.

However, for Jonathan Saunders Last year, we chose to shut down the brand names of just growing individuals. Now it's time to unlock doubts.

Jonathan Saunders (left)

It is reported that a few days ago, the American designer brand Diane von Furstenberg Studio (DVF) announced that it would hire Jonathan Saunders as the chief creative officer of the brand (actually equivalent to the position of creative director), while the former chief creative officer Michael Herz entered the brand with art director in 2014 and then became the chief creative officer of the brand.

According to the inertia of the industry, managing the creative directors of two brands means that pressure is not only so simple as X2, but Chinese designer Yin Yiqing chose to leave office last year. Leonard Creative director, dedicated to the operation of personal brand names.

In addition, the appointment is effective immediately and Jonathan Saunders needs to be directed. CEO Paolo Riva returns work.

And here, officials may understand why Jonathan Saunders chose to close its personal brand last year.