Mark King: Adidas Golf Business

Recently, Adidas has sold its golf business, while Adidas's chief executive said the sale was aimed at concentrating on core growth businesses.

Mark gold (MarkKing) is Adidas's US company.

Before taking office, he served as Telme's CEO in 2003-2014.

In an interview recently, Mark Jin said Adidas decided to sell golf equipment business, which is a decision based on the company's overall situation and concentrating on core growth business.

"The biggest growth opportunities for companies are running, fitness and

In the field, we will do more in these areas. "

Mark Kim told reporters, "by contrast, golf business is more difficult to concentrate."

In the past eight quarters, golf business suffered sales decline in the past seven quarters. In May 4th, Adidas decided to sell Telme (TaylorMade), Adams (Adams) and Ashworth.

Taylor Adidas is the only black spot in Adidas's 2016 quarter earnings report.

The company will strengthen the subdivision of clothing and footwear in the Adidas golf brand, so it is likely to retain Jensen, Day, Dustin Johnson and Sergio Garcia.

However, golf equipment business will be sold.

Mark Kim admitted that change is necessary:

We need to change the entry point of competition to attract new consumers.

I think this game will find a way to do it, whether it takes five years or ten years. "

But the primary task is to find a buyer who needs golf clubs and is ready for a more long-term vision.

It looks like a venture capitalist.

Will this bring up the next Goldstone company to dominate the Far East market after the change? Everyone will wait and see.