The Consumer Goods Industry Has Been Supported By Policies With New Support.

Premier Li Keqiang chaired a executive meeting of the State Council to promote the increasing variety, quality and brand of the consumer goods industry, and better meet the needs of mass consumption upgrading.

It is worth noting that this is the first time that the "quality revolution" has been used in the press release of the Executive Council of the State Council, which means that the "quality revolution" will intensify the reform of consumer goods in the future.

"At present, there are at least three reasons for the" quality revolution ".

Huang Zhilong, director of the center for macroeconomic research of Suning Financial Research Institute, said in an interview with reporters that one is the inevitable requirement of structural reform of supply side.

The "quality revolution" is the key measure to increase effective supply and cultivate new development power, which is conducive to creating new impetus for sustained economic growth; two, the objective need for upgrading national consumption; and the three is the need for Chinese enterprises to become bigger and stronger.

The conference believes that consumption is the ultimate demand.

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Industrial upgrading, giving play to the key role of consumption in economic development and industrial pformation is an important measure to promote structural reform, especially the structural reform of supply side and expand domestic demand.

Xu Weihong, chief economist of China Aviation securities, said in an interview with reporters, "no matter what is mentioned in this year's" two sessions ".

"Or the" quality revolution "put forward by this executive meeting reflects that China's economic development has been driven from rough investment to intensive farming and domestic demand.

If the various industries can not accelerate the quality and increase efficiency, not only can not meet the domestic needs of the pformation and upgrading, but also can not deal with the cruel competition from the international market.

It is reported that the consumer goods industry covers five major industrial sectors such as light industry, textiles, food, medicine, tobacco and so on. At present, more than 100 kinds of products are ranked first in the world.

Among them, household appliances, shoes, cotton spinning, chemical fiber,

With more than 50% of the world's total capacity, light industry and textile exports account for more than 30% of the world's total.

Statistics show that in 2015, the final consumption expenditure contributed 66.4% to China's GDP, which was 15.4 percentage points higher than that of the previous year. Statistics show that consumption is becoming the main driving force for China's economic growth.

In view of the increasing variety, quality and brand creation of the consumer goods industry, the Executive Council will put forward: first, perfect market access, cancel unnecessary examination and approval, catalogue and unreasonable charges.

Two is to cultivate and carry forward the craftsman spirit of excellence, and guide enterprises to establish a business philosophy of quality first, reputation first, and promote the "quality revolution" based on mass consumer goods production.

The three is to create a fair competition business environment and promote domestic consumer goods and international standards.

Four, we should strengthen supervision and comprehensively push forward the "double random, one open" supervision mode, crack down on counterfeiting and shoddy, and prevent bad money from banning good money.

"For enterprises, how to pform technology and patents into real products, how to improve the level of industrial design, and how to strengthen the protection of intellectual property rights all put forward new requirements for improving the quality and efficiency of consumer goods enterprises."

Song Xuetao said.

Song Xuetao, a macro analyst at Huatai Securities Research Institute, told reporters that when the scale of the industry can not be fully integrated with the huge consumer groups, on the one hand, there will be excess capacity of low-end products. On the other hand, the domestic high-end and high-end consumer groups will go abroad, which is an objective promotion of the upgrading of the consumption of high-quality products and services.

In addition, from the production point of view, when the domestic production cost goes up, it is necessary to improve the technology and quality.