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    Perfect Jewellery2015 The Pace Of Full Year Returns Is Too Fast.

    2016/5/18 22:42:00 37

    Perfect JewelleryPerformanceBrand Strategy

      

    Hard and luxurious industry

    It is believed that the possibility of recovery in the near future will be very small, at least in the Hongkong area.

    Yesterday, we launched the Junwen jewelry, also because of the market downturn and let the group's profitability greatly damaged.

    Perfect Jewellery, which also issued its earnings recently, is even more serious under such circumstances.

    It is reported that in the 2015 fiscal year ended December 31, 2015, the total revenue of Perfect Jewellery group decreased by 11.2% to 458 million HK dollars in comparison with the 2014 fiscal year. The profit margin of the group was HK $56 million 460 thousand during the same period, a 37.6% decrease compared with the same period in 2014. The profit in 2014 was HK $90 million 439 thousand over the same period in 2014.

    Group said, mainly due to the global

    Consumption climate

    The weakness and the continued negative impact of the retail environment in Hongkong led to a return to the group's profits. But for the future, the group said it would increase the professionalism of the production design team, and the group would also consider opening up parity series to stimulate growth demand.

    The gross profit margin of the group was HK $132 million during the period, representing a decrease of 12.2% over the same period last fiscal year.

    Gross profit margin

    It also fell, from 29.2% in 2014 to 28.8%.

    According to the category, sales of rings, earrings and pendants accounted for 76.7% of total revenue in 2015, down from 80.3% in 2014, but the proportion of sales of bracelets, necklaces and bracelets increased from 19.7% in 2014 to 23.3%.


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