Yin Man: "Electricity + Shop + Micro Business" All Channels Of Integration And Upgrading

Under the experience economy,

Also in the forefront of the electricity supplier industry, thinking about how to integrate online and offline, and start from the beginning of 2015 to open a physical store, bid farewell to a single

Mode, to the electricity supplier + shop business + micro business channel mode, is China's first full channel O2O clothing brand.

85 million 160 thousand! This is a eleven day online sales per year.

As the first wave of growth in the Internet wave, "

"Yin man's annual sales are constantly refreshing.

"It's not real retail, but real retail and consumers have changed, you don't keep up with the change."

Fang Jianhua, chairman of the Yin man brand and chairman of the Hui Mei Group, not only tells the changes of the real business, but also starts the pformation direction: the business environment has changed, and has entered the new era of online and offline integration.

"Electricity + shop + micro business" all channels of integration and upgrading

Like the offline experience shop of electronic products, the line experience shop of EMMAN also pays more attention to the sense of experience.

In order to create a "slow life circle", he aims to create a "slow living space" online and offline.

Let fans experience the slow life new shopping mode that online shops can't feel personally.

There is no price tag in the products of the private stores. Only two-dimensional code is available. Consumers can only get the price by scanning the code.

Because online and offline share the same price, consumers do not have to worry about the problem of high price and avoid the embarrassment of stores becoming the fitting rooms.

After customers pick out their favorite clothes, they can place their orders online, pay cash or pay by mobile phone, then pick up the goods on the spot, or choose to return home to wait for the delivery of the express.

Ingman's first direct store landed in Shanghai last October, in the spring of Paris under the new world department store.

As of the end of March 2016, Yin man signed 256 in the country, 3 in Guangzhou, in Huadu, Conghua and Luogang.

The flagman store in Shanghai, Beijing and Yantai will also be opened.

Among them, the first tier cities are mainly self operated, the two or three tier cities are mainly franchising, and the franchisees account for more than 90%. The goal of "thousand cities and 10000 stores" should be completed before 2020.

{page_break}

"Yin man +" creates a sense of "home" for customers.

In April this year, the 2 version of "Yin man +" was launched in Yantai and Beijing.

Compared with the previous experience shop, the new version of experiential shop pays more attention to the feeling of "home", and divides into three living spaces, such as living room, dining room, bedroom and so on, creating different family life scenes, paying more attention to emotional interaction and communication space.

In addition to clothing, shoes and accessories, there are many groceries in the shop: bamboo and wood design lamps, white ceramic tableware, irregular glassware, etc. all objects retain natural primities and can be seen. All the decorations in the shop are available for sale.

Plain and elegant oak furniture with exquisite white porcelain tableware, simple fabric sofa, curtains and flower products hanging on glass windows are all produced by "Yin man +".

In the wooden wardrobe of literature and art, the clothes of Yin men are hung. Customers can pick the clothes they like and drink the fresh flower and fruit tea brewing by the salesmen.

To create a comprehensive living space for consumers and create a richer and slower home experience.

Yin man also hired a senior tea technician, and developed a series of natural herb tea suitable for female customers for customers to enjoy.

The implementation of the fans economy is either the customer or the boss as the online giant. In fact, Yin man has accumulated nearly 6 million of the online fans. These fans are shared with offline stores, and the offline stores also have 6 million fans.

"Yin man + thousand city stores" project is also a support for fans entrepreneurship plan, so that fans can become their own boss.

The first phase invested 100 million yuan, based on inborn Internet DNA, the innovation of this mode is to fully tap the energy of members, namely fans.

The project does not accept franchise fees, and franchisees will achieve zero library and zero soft install.

{page_break}

About supply: shopkeepers choose their own products.

About 15% of the samples were recommended for display, and the other 85% were shopkeepers based on local needs.

Yin man is the only clothing brand that can update the shop's goods every day, giving customers fresh feeling every day.

It solves the problem of fixed style and long renewal period of goods in general stores.

About drainage: through SMS, APPLBS drainage and online distribution, fans can choose to shop in the first place, feel the texture of clothes, and solve the problem of the limitations of the general stores.

About inventory: 100% of all goods are returned free of charge, saving 20% of the inventory cost and greatly reducing the operating pressure of the store.

Online order consumption will also be returned to the entity store.

At the same time, it solved the inventory problems and cost pressures of ordinary retailers.

20%-30%'s online and offline competition from the brand competition, sharing online and offline profits, these strategies can increase sales of 20%-30%, while reducing 20%.

Future online and offline convergence is an irreversible trend.

For the Internet clothing brand, there will be no future in the next 35 years.

For offline traditional chain brands, Internet is facing the biggest challenge.