Chelsea Hand In Hand Nike Received 600 Million Pounds Of Sky Shirt Advertising Sponsorship

In the last round of the last round of the Premier League, Chelsea, the champion of last season, finished 1-1 in the tenth place in Leicester. This may be a good ending to the crazy fox city led by former manager Ranieri, but the blues remain the worst defending champion in the history of the Premier League.

However, this season's bad performance has nothing to do with Chelsea's earning power. After announcing a week ago that they would break the contract with Adidas (Adidas) in advance, the blue army came together with its "dead rival" Nike. According to the British media Daily Telegraph, Chelsea executive Marina Granovskaya (Marina Granovskaia) has reached an annual price of 60 million pounds with Nike. Jersey The sponsorship agreement is 2 times the previous Adidas sponsorship fee.

Let's put aside the sponsorship fee of 100 million in Real Madrid negotiations. If Chelsea's deal is reached, it will be the second largest commercial sponsorship contract in European football until now, after only 75 million pounds of sponsorship fees from Manchester United and Adidas. At present. Chelsea declined to comment on the news, but the 10 year contract will bring a total of 600 million pounds to Chelsea.

It is understood that Chelsea in 2013 and Adidas A 30 million year sponsorship contract has been renewed, but the blue army believes its value is undervalued compared with the annual contract of 75 million a year. At the same time, Adidas's strategy has begun to shift, so the two sides have decided to terminate cooperation by the end of June next year.

6 years ahead of the breakup, the blue army will pay 40 million pounds for the penalty. Not only that, the poor season performance reduced Chelsea's prize money in the league by about 10 million, but the Champions League lost at least 40 million pounds in the next season. In addition, according to the principle of financial fairness of UEFA, in the 2015-18 season, the loss limit of each team should not exceed 25 million.

On the surface, these undoubtedly caused enormous financial pressure on Chelsea, but in fact, the impact was not as big as expected. If you sign a contract with Nike at twice the previous price, this club will be able to earn an additional 30 million pounds a year. Together with the bonus and other bonus income of the 8 billion Premiership premiums, the blues can still buy and buy in the transfer market willfully.

Although this season ended in disappointment, Chelsea started early next season and even the preparations for the Champions League. Last month, the blues announced that Conti will be the head coach of the team next season, with an annual salary of 5 million. At the same time, the club has begun to focus on attracting, Gonzalo Higuain of Naples and Lukaku of Everton are all targets, and each transaction may cost at least 50 million pounds. And signing with Nike will undoubtedly help the blues to sign more players.

In addition, Nike has only signed a Manchester City team in the Premier League, so the world's largest sporting goods manufacturer is eager to expand its territory in order to compete with rival Adidas and the rising Under Armour (UA). It is learnt that in addition to the contract with Chelsea, the brand The Tottenham Hotspur team has been negotiating with this season, who has announced that they will not renew their contract with UA. If the agreement is reached, Spurs will receive at least 30 million pounds a year from Nike.