AEO Announces That The New Chief Marketing Officer Will Work Hard To Break Through.

After we just said that AEO had re recorded double-digit growth and won the same trade, AEO also announced such appointment information.

Perhaps after a return to growth, AEO even wants to make a new breakthrough. This time, Flag's high hopes are for Kate Spade.

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In the earlier 20137 years

After the group, she was responsible for group marketing and vice president of Gap brand.

And this time, she will lead AEO group's breakthrough in marketing strategy and market plan, and formally take office in June 6th.

After the earnings conference,

Group CEO said the group's chief marketing officer would let Kyle Andrew succeed.

The new CMO worked in Kate Spade in 2008, when she was the brand director.

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American youth clothing has been in a doldrums.

Retailers, who want to change their efforts, also have their own tricks.

But where is the winner? Maybe American Eagle Outfitters (AEO).

It is reported that in the first quarter of April 30, 2016, American Eagle Outfitters group's same store sales recorded an increase of 6%, better than 4.7% of market expectations.

The total revenue during the period recorded an increase of 7.1% to $749 million 400 thousand, much better than the $731 million 400 thousand expected by the market.

Net profit increased by 39.3% to 40 million 480 thousand US dollars.

The group said that because of the input to the digital channel, the group's same store sales were favorable.

At the same time, as the group adjusted strategy - no PS, with the natural curve charm to emphasize the beauty of clothing, so that more consumers are re favored, so the group in the first quarter has been a good response.