H&M Overweight Electricity Providers To Open The Greek Line Website To Let More Opportunities

Recently, the development of fast fashion is endless, and the three leading brands H&M, Zara and UNIQLO are different.

H&M online expansion has tended to be full of time, choose to increase the electricity supplier.

It is reported that in a few days ago

According to the circular, the online website for Greek consumers has already been opened. In addition to having the same products as the offline stores, there will be a new online distribution website.

A few days ago, 4000th stores in H&M were already in.

While facing the current situation of stimulating growth by rapid expansion, H&M obviously felt a single one.

The limitations.

Therefore, H&M chose to break through online.

Products from men's clothing, women's wear and children's clothing and other products have products, and home series will also appear.

But whether it can succeed or not is still a difficult task.

Recently, H&M's intention to wash white and focus on environmental protection can not be said to be effective. However, the positioning of brand fast fashion is still a hard nut to crack - doomed to the fact that it is not environmentally friendly.

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The clothing industry has always been in the bad weather. Recently, it has been unlucky in some brands' earnings reports.

The latest fashion brand H&M has recently been put on the back burner.

Since the slowdown in sales in March, H&M has been vigorously promoting environmental protection and intends to wash it. But what about sales in April?

Obviously, the whitening campaign does not push the group forward.

It is reported that in April 30th as of April, the group's total revenue only recorded an increase of 5%, compared with the 2% increase in March, a marked increase, but compared to the market comprehensive expected 9% is slightly worse.

In addition, the group explained in the report that the reason for the above situation is mainly due to the cold wave in the main market of the group in April, which made it difficult to promote the sales of spring clothing.

Although the investment bank recognised the H&M group's statement, the investment bank also said that the fast fashion brand was more dependent on impulsive consumption in this period.

Therefore, the downturn of global consumers will, to a certain extent, also lead to a decrease in the desire to buy and buy, thereby dragging the sale of the group.

The group also revealed that in April, the total number of stores in the group was 4035, compared with 3610 new stores in the same period in the same fiscal year.

Investment banks still have a glimmer of hope for H&M, saying that with the warmer weather in May, sales of H&M can improve.

However, if it is not as good as the investment bank analysts want, it will need to wait for May sales data to come out.