Electricity Supplier And Physical Store: Under The Line, "Anti Encirclement" Is Launched On The Line.

In the Chengdu international financial center (IFS), the proportion of catering business is only 15%~18%, and the traditional brand clothing is still the main form. 80% is retail, while entertainment business only accounts for 5%.

"Chengdu IFS will not try O2O."

Li Yufang, vice chairman of the Kowloon warehouse group, spoke frankly at the previous media conference.

At the same time, it released a set of data, Chengdu IFS opened one year business turnover increased 3.5 times, this year is expected to grow by 50%.

Light assets, low cost, free from geographical and traffic restrictions, was once a major advantage of the electricity supplier in the competition with the real economy. However, the "short board" was also exposed one by one, such as insufficient brand protection and weak service capability under the line.

In addition to increasing experiential formats, strengthening offline quality and services, closely integrated online and offline, is becoming an important "anti siege" strategy for commercial real estate to greet future spring.

But watch IFS in Chengdu.

It can be found that nearly 90 of the international first-line brands attracted to enter the industry are the first to join the ranks, of which top luxury brands account for 20%, high-end brands account for 50%, fashion brands account for 30%.

"Catering business is less, taking into account the flow of people.

At the same time, the Kowloon warehouse has a dedicated team to help tenants do business, as well as to manage VIP customers' team service customers.

Li Yufang revealed.

Developers have also made many achievements in learning Internet thinking from e-commerce providers.

During the development and operation of Shimao Mini Mal, a large number of big data analysis and research aimed at consumers were used.

Consumer behavior and other aspects of consumer preferences of consumer environment.

For example, we have designed slides, rock climbing, running, basketball courts and other items in the shopping mall, so that consumers can buy instant needs in the process of sports, thus increasing the unit turnover per square meter.

It is worth noting that in the process of "anti encirclement",

Sustainability is very important to commercial developers.

Chinese retail businesses need to sort out business models and return to the essence of customer demand orientation.

It is not difficult to get a temporary profit, but consumers must continue to support it, so we must always focus on user experience and create better sense of value and experience.

Yan Yuejin reminds us that from the attributes of consumer groups, experiential commerce is often accompanied by the drawbacks of one-off consumption, and many projects are very popular in the early stage, but the follow-up can not keep pace with the rapidly changing consumer demand, making the format backward.

Wang Kexiang also bluntly pointed out that consumer demand is changing very fast and needs to be kept up quickly. It is important to provide new ideas and products at all times to maintain "both sides" goodwill.