The Status Of European Luxury Brands Has Been Threatened By Asian Brands.

In recent years, with the rapid development of fashion brands in South Korea, China and Japan, the support of Asian consumers to local original brands, and the change of European luxury brands' aesthetic fatigue and consumption concept, Asian fashion brands are gradually developing into a strong competitor of European luxury brands.

According to relevant statistics,

Consumers are the largest consumer groups in the global high-end fashion market, accounting for about half of the total consumer group.

Most of them are under the age of 35, familiar with the Internet world, and are very fond of finding niche people, typed and original brands.

These brands not only enable them to stand out, but are quite different from the fashion concepts advocated by their parents, fashion executives and retailers.

Fashion experts believe that the growing attention of Asian fashion brands is undoubtedly adding to the Prada, Bottega Veneta and Tod's luxury brands.

The sluggish sales of luxury brands have already scarred them, partly due to excessive price increases and the like.

Excessive exposure causes consumers' aesthetic fatigue to big brands.

Andrew Keith, President of Lane Crawford, said that Chinese fashion brands like Ms MIN and Comme moi are fast growing modern designer brands.

At present, the two brands are sold at Lane Crawford, and the Korean men's brand Woo Young Mi is also stationed at lac Crawford Lane Crawford, which is expected to be available soon.

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Ms MIN is the top fashion brand created by Liu Min, the famous Chinese independent fashion designer in 2010.

Liu Min graduated from the London Fashion Institute's women's wear course. After graduation, he worked as an assistant designer in Viktor &Rolf fashion house, and worked in PORTS women's clothing department.

Comme Moi is the personal brand created by Lv Yan, the first world-class model in China.

The brand opened its first boutique in Shanghai last October.

Over the past four years, Chinese brands have grown from 4 at the beginning to more than 30.

Andrew Keith, President of Lane Crawford, revealed that 20% of the Chinese design clothing purchased online is shipped outside China, mainly for Chinese consumers who want to acquire these brands.

Andrew Keith, President of Lane Crawford, said: "when you see China can develop its own creative community and emerge as a creative force, you can feel a sense of pride."

According to statistics, the average age of mainland Chinese consumers is 25, while the average age of Hongkong consumers is 35-40.