Shopping Mall Functions: From Shopping To Sticky People

It seems that the electricity supplier has a great impact on traditional business.

However, Guo Zengli, vice chairman of the Asian Shopping Center Association, said, "it is said that the electricity supplier is attacking the real business. Even if there is no electricity supplier, Chinese business can not rest easy.

Our industry models and market rules have not yet been established.

In April 21st, at the annual meeting of Chinese green companies in 2015, Wang Jianlin and Ma Yun's two big guys made a brilliant move about pformation.

Ma Yunwen Wang Jianlin, how much does it cost to prepare for the pition? Wang Jianlin replied, we are not prepared to pay the price, the price is too great, we will become poorer.

In recent years, the traditional "battles" between the commercial real estate and the electricity supplier are traditional.

Businessmen often lose money and have to give up their retail positions and put their businesses on experiential consumption.

But reporter survey found that commercial real estate developers forced pformation of experiential consumption, may also become a turning point in this campaign.

The weakest offline service capability of e-commerce providers may become weaker due to the large scale commercial real estate business turning to experiential consumption, making consumers reinvent their online shopping habits.

In April 22nd, the Wanda Plaza in Qingyang, Chengdu was launched, which is different from the original Wanda Plaza mode. The project emphasizes experiential consumption and electricity providers.

5 days ago, Wanda opened seventh projects in Shanghai, and Wan Damao, one of the 70% most experienced companies, attracted much attention.

For this kind of more emphasis on entertainment, entertainment, life, tourism and other interactive experience Wanda Mao, Wang Jianlin has revealed that it will open about 10.

From Wanda Plaza to Wanda Mau, this is not only a change of name, but also a pformation of an enterprise, which is also a pformation of the whole retail business pattern.

According to a data obtained by the Shanghai shopping mall Association, as of the end of December 2014, there are nearly 130 shopping centers in Shanghai.

The overall business scale is around 135 billion yuan, an increase of 16% over last year.

Due to the impact of the electricity supplier, many shopping centers have enlarged the forms of life services such as cultural entertainment and personal care, early education and training. The introduction of experience formats has been emphasized and strengthened. In 2014, the business income of cultural and entertainment industries such as shopping centers in Shanghai was only 4.9% higher than that of restaurants and monopolies. The growth rate was higher than that of other formats.

According to RET ruyd's data, there are about 40 shopping centers that have been planned or upgraded in Shanghai.

In Shanghai's shopping centers, the proportion of children's formats increased from 5% to 10%~25%. The interactive experience of electronic game experience, doll theme exhibition hall and cultural art exhibition gradually increased, and KTV, coffee shops and other formats began to increase bar, billiard and other interactive elements.

Wang Kexiang, partner of IMG3's landscape planning office, told reporters that commercial projects should consider gathering potential consumers through some products in the early stage, and attract their emotional appeals through customized products for them.

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In shopping center in Chengdu, which is only second times in Shanghai, the reporters also saw the trend of "experience" in shopping centers.

Yan Yuejin, a researcher at Shanghai Yi Ju Research Institute, said that upgrading and upgrading of traditional business circles is a trend in Shanghai at least.

Jiang Mengjun, general manager of Wenzhou three dimensional city project, points out that the biggest advantage of experiencing formats is that consumers can stick to shopping malls for the longest time, which is simply impossible for the original shopping format.

In 2015, there will be more than ten large shopping centers in Chengdu. Chengdu Yintai city will reduce the proportion of traditional business, and add more entertainment and interactive business elements such as "Baidu [micro-blog] glasses experience area".