Internet Clothing Brand "Han Du Yi House" To The New Three Boards

According to the public pfer instructions, Zhao Yingguang, Zhang Hongxia, Liu Junguang, Du Tingguo, Wu Zhentao five concerted persons hold 51.17% stake in Korea's clothing house, and they are jointly the actual controller of the Korean home.

Through the public pfer instructions, shareholders' identity is also exposed.

First of all, the three investors Li Bingbing, Huang Xiaoming and Quan Ren invested in Korea's clothes house before 2015.

Up to now, Li Bingbing, Huang Xiaoming and Quan Ren have held three, 0.5438%, 0.5438% and 0.3955% shares respectively in their personal status.

Tmall platform announced the establishment of "assisting businesses listing offices" to help businesses on the platform build bridges with brokerages, exchanges, and other brands of e-commerce companies that are already on the market or will soon be listed, so as to enrich and expand the ecosystem of Tmall platforms.

In fact, the establishment of the "assisting merchant listing office" was jointly sponsored by businessmen from Tmall platform, such as Han Du house, three squirrels, camels, Han Hou and Hui Mei in late March 2016.

In April 29th, the Internet clothing brand "Han Du Yi house" issued a public pfer instruction and a series of material information in the National SME share pfer system, marking the launch of the new three board, which was founded in 2006.

The public pfer instructions point out that the Korean home is a fast fashion e-commerce enterprise based on the "flexible supply chain" mode. The company mainly deals in women's wear, men's wear, children's wear, related accessories and services. The company's main brand is located in "fast fashion", and is committed to providing fashion frontiers for young fashion groups in the city, providing customers with the latest package of fashion solutions.

It is understood that the sales mode of Han Du Yi house is mainly B2C and B2B2C.

The former refers to selling to the customers through its own official website and flagship stores such as Tmall, Jingdong and other platforms. The latter refers to bulk sales to other sales platforms, such as vip.com.

In 2015, the revenue of Han Du Yi house was 1 billion 260 million yuan, its net profit was 33 million 201 thousand and 700 yuan, and its revenue was 831 million yuan in 2014, and its net profit was -3755.93 million yuan.

Through the implementation of multi brand strategy, Han Du she has produced more than 20 sub brands, including women's wear, men's wear, children's wear, related accessories and services.

According to the public pfer instructions, Zhao Yingguang, Zhang Hongxia, Liu Junguang, Du Tingguo, Wu Zhentao five concerted persons hold 51.17% stake in Korea's clothing house, and they are jointly the actual controller of the Korean home.

Through the public pfer instructions, shareholders' identity is also exposed.

First of all, the three investors Li Bingbing, Huang Xiaoming and Quan Ren invested in Korea's clothes house before 2015.

Up to now, Li Bingbing, Huang Xiaoming and Quan Ren have held three, 0.5438%, 0.5438% and 0.3955% shares respectively in their personal status.

The public pfer instructions showed that Han Du Yi house completed the four round of financing in 2015:

The A round investment came from Hongkong investors JollyView, BigProfit of the British Virgin Islands and BestJolly of the British Virgin Islands, and the three invested 18 million 101 thousand and 300 yuan, 18 million 101 thousand and 300 yuan and 6 million 388 thousand and 700 yuan respectively.

The B round of investment comes from JollyView, one of the investors of KIP17 and A rounds of foreign investors. The two investors invest 17 million 942 thousand and 400 yuan and 1 million 727 thousand and 900 yuan respectively.

C round investment comes from Lin Jingqi, Jing Lin Xiyu, Jing Lin nine Sheng, Shenzhen Wei Ran, Han vote Phoenix, A round and B round investor Jolly View. The investors above invested 53 million 840 thousand and 700 yuan, 9 million 501 thousand and 300 yuan, 74 million 520 thousand yuan, 12 million 109 thousand and 500 yuan, 16 million 709 thousand and 300 yuan and 39 million 756 thousand and 700 yuan respectively.

The D round investment came from Zhuhai Qian Heng, Han Li Tai Tai, Han Li Qian Jun, Jing Lin nine Sheng, and the above investors invested 10 million yuan, 15 million yuan, 10 million yuan, and 60 million yuan respectively.

In November 2015, Han Du Yi house changed the original type of limited liability company to Limited by Share Ltd, making preparations for the new third board.

The main business of Han Du Yi house is

The design and sales are not related to production, but are outsourced to the upstream garment factories through OEM.

Starting from women's wear, Han dresses have expanded to men's wear, children's wear, accessories and other fields.

From the data point of view, the women's clothing business is still the most important business of the Korean clothing house. In 2015, women's clothing revenue was 924 million yuan, accounting for 73.34%.

In addition, men's wear and children's wear have also increased rapidly in the past two years, rising from 15.25% and 4.84% to 16.95% and 8.89% respectively.

In addition, since 2015, Han dresses has begun to provide services to other Internet clothing brands for the generation of photography and acting on behalf of the company, which has brought 10 million 337 thousand yuan of revenue to the Korean clothing house.

Because of its positioning as a fast fashion female clothing brand,

The gross profit rate is very high, the gross profit rate of women's clothing is 39.12%, the gross profit of women's clothing is 72.78% of the gross profit of Han dresses, the gross margin of men's clothing is 41.86%, the gross profit rate of children's clothing is 31.68%, and that of two is 17.99% and 7.14% respectively.

The public pfer instructions showed that the top five suppliers of Han dresses were from Weihai Textile Group Import and export limited liability company, Weihai foreign trade Fuquan garment factory, Weihai Rongsheng garment factory, Binzhou Hua Cai dress limited company, Dongguan Cheng Wei Garments Co., Ltd. and other foundries, and these five suppliers accounted for 16.14% of the total annual purchase amount of 2015.

Han Du Yi house has set up a branch in Inchon, South Korea. However, there are few reports on this branch, and there may not be many practical businesses.

Han Du Yi positioned himself as "

Brand, to meet the needs of female consumers for clothing, with the characteristics of "many styles and fast updates".

This "fast" is benefited from its fast response supply chain. Han Du Yi "creates a single product operation system with the core of the product group system of the number of 1~3 people. In the product group mode, the company's planning department is responsible for the positioning of the company's products and catching the latest fashion elements. The product group members carry out the design and design of the products according to the overall positioning of the company's products and the latest fashion elements."

At the same time, the South Korean clothing house adopts "multi style, small batch, multiple batches" management mode, according to the sales results, use the "explosion, boom, flat and stagnation" to grade the products, sell good styles to return to meet the needs of consumers, and sell general styles through marketing activities to reduce inventory.

The group system and the quick response supply chain system have made Korea's clothes House find and satisfy the market demand quickly. From an ordinary Amoy brand, it has become a big brand with annual revenue exceeding 1 billion 200 million yuan.

However, just like the introduction of the first part of its public pfer instructions, it is also facing the risk of low macro-economic downturn, low level of consumer consumption, intensified market competition, and consumer preferences.

Among them, the risk of consumers' preference pfer is especially worth the vigilance of the brand names, including Han's clothing house.

Popular elements and fashions change very fast. Only by catching up with the trend in the short term and not catching the latest fashion elements and fashion in a long time, will such brands fade slowly and eventually be eliminated by the market.

The clothing brand, such as the Korean clothing house, is produced by China's foundry, and has caught the popular elements of the Korean wave. However, relatively speaking, the price is low, positioning the middle and low end.

The brand gross profit rate of Han Du Yi house is very high, close to 40%, but the actual net profit is not very optimistic.

At the same time, we also see that brands such as ZARA, H&M, UNIQLO and so on are also entering the Chinese market. As soon as they open the shop online, they also set up their own official website and open up the electricity supplier channel on the three party platform such as Tmall Jingdong. Some of the original brands, such as Semir and Mei bang, have already built up the electricity supplier channel. They are competing and threatening these e-commerce brands which are growing up by Tmall, Jingdong and other e-commerce platforms.