Sales Of Tmall Underwear Sales In March Showed That The Top Ten Names Were A Little Worse.

Joint data statistics agency released authentic Tmall March

The first ten sales of sub category shops.

Data show that sales of Manifen's official flagship store are ranked first in the category of bra and underwear.

Reporters learned from the relevant data graph that in the bra aspect, Manifen flagship store ranked first in sales of 17 million 250 thousand yuan, which is more than 4 times that of the tenth thousand am American flagship store.

Underwear sales, Manifen flagship store sales is still the first, for 23 billion 381 million 920 thousand yuan; and in terms of nightdress, the overall sales are not very high, the first of the sale of the sale of the flagel underwear shop is only about 550 thousand yuan.

The sale of stockings is slightly better than that of the nightgown.

First place

Sales of flagship stores are about 730 thousand yuan.

It is understood that

For the brand of Hui Jie group, Hui Jie group is one of the famous enterprises in the underwear industry in China. It is a comprehensive underwear enterprise specializing in underwear ergonomics research, technology research, brand planning and promotion, development and design, production and marketing. Its brand includes Manifen, Yves, Lan Zhuoli and so on.

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According to RET Rui Yide data, Martha stores in the United Kingdom recently said it would close 5 stores in Shanghai this year. WAL-MART has closed more than 20 stores in 2014, and there are 26 stores in the chain of large chain stores in 2014.

According to data provided by CB Richard Ellis, the proportion of retailers who opened more than 40 stores in the Asia Pacific region in 2014 has shrunk to 5%.

Why should we upgrade and add substantial experience to the format of experience? "The introduction of experience formats can maximize customer attraction, improve the contribution rate of shopping centers and improve the overall performance of shopping centers."

The sentence in the Shanghai Shopping Center Association's report shows the reason.

Experiential activities and formats are first manifested in the strong attraction of the stream of people.

According to the data provided by Chengdu Retailers Association, 2 days in May 31, 2014 ~6, the "Taobao Life Festival" in Longhu North City Street and Alibaba attracted 150 thousand people, the turnover exceeded 20 million yuan, and electronic members broke 50 thousand people.

The "International Balloon Festival" of Chengdu Taurus Wanda Plaza has attracted more than 450 thousand passenger trips in 3 days, with a daily passenger flow of about 150 thousand people and a total of 22 million yuan in 3 days.

"The US Mal uses the public space to connect the theme amusement park, achieves about 40000000 passenger trips per year, and attracts 40% of the sightseeing tourists."

At the informal forum on marketing predesign, Zhang Jianhua, director of RET Rui Yi De and general manager of Chengdu company, told reporters that the public space of domestic commerce was mainly used to display exhibitions and children's activities. In fact, the use of public space for experiential setup, such as open rooftop theme catering and different theme activities at different seasons, could increase the rental income of 10%~15% for shops.

Stream of people may not be directly converted into passenger flow, but it is the basis for business investment and profitability.

Chen Peng, chairman of Chengdu and Ruifeng industrial group, said that any commercial project must first aggregate human spirit, regardless of whether the crowd is consuming or killing time. First, gather people and let them have a real sense of business projects, so as to combine the guests with the commercial real estate and produce value.

"We must first attract people to consider the development of passenger flow."

Chen Chuyin, vice general manager of marketing at Wanda Plaza, Qingyang, Chengdu, told reporters that the reason why their projects emphasize the test of electricity providers and experiential consumption is that the interactive format of "Baby King" will have a great impact on the flow of people. This is a concept of "eating, drinking, playing, learning, and shopping."

Yang Senran, a chairman of Sen Zheng long, also revealed that although it had one hundred thousand people in XiAn Railway Station, it took over several rounds of teams, but the final project has changed from traditional retail formats to new shopping centers with the theme of urban life experience. It has formed a major layout of children's experience, including entertainment, education, culture and catering. It has obviously increased crowd stickiness, and the current investment has reached 70%.