Big Data To See The Reality Of China'S Clothing Market Monthly Growth And New Low

Yesterday,

The retail sales of consumer goods in March and 2016 are released.

In March 2016, China's total retail sales of consumer goods totaled 25114 billion yuan, an increase of 10.5% over the nominal period (a real increase of 9.7% after deducting the price factor, with nominal growth below all except for special reference).

Among them, the retail sales of consumer goods above the quota reached 11717 billion yuan, an increase of 8.6%.

1-3 months of 2016,

78024 billion yuan, an increase of 10.3% over the same period.

Among them, the retail sales of consumer goods above the quota reached 34625 billion yuan, an increase of 8%.

In March 2016, sales of clothing, shoes and hats and needle textiles increased by a new low, an increase of only 4.4% to 348 billion 200 million yuan, far less than the 9.8% increase in 2015, and also a sharp slowdown in the 8.4% increase in 1-2 months.

H&M has become the representative of international clothing brands affected by economic slowdown. Last year, China's growth rate was 40%, which increased by only 7% in the first quarter.

The growth rate of the cosmetics market also slowed to 9.2%. In March, the overall growth of cosmetics in the first quarter dropped to 10.6% in the previous two months. The sales of gold and silver jewelry dropped by 9.4% in March, and the overall sales dropped 3.9% in the first quarter. The two largest retailers in the market, Zhou Dafu and six fortune, released the first quarter of the year in the year of March.

In 1-3 months of 2016, the national online retail sales volume was 10251 billion yuan, up 27.8% over the same period last year.

Among them, physical commodities

The amount of 824 billion 100 million yuan, an increase of 25.9%, accounts for 10.6% of the total retail sales of social consumer goods. In the online retail sales of physical commodities, the consumption, wear and use of commodities increased by 35.5%, 16% and 29.5% respectively.